1.Social media is present. – See things as they happen. Watch as conversations around your posts develop and mature over time. See what your consumers and clients are saying as they say it.
2.Social media is measurable. -You can track which messages are received the best by your followers. Data is present in almost every form of social media. Analyzing that data will give you actionable information to react to, whether that is discovering that sharing more photos will boost your click through rate or offering promotions as part of your posts will net your company more followers and likes.
3.Social media is fast. – Get your message out to your consumers faster without delays or airing schedules. Social media allows you to share things with clients and consumers faster than traditional media or news sources. If an event happens that paints your company in a bad light, you can use social media to respond and reassure your consumers all in one place hours before the evening news or newspaper.
4.Social media is able to put you where the customers are. – You can reach large amounts of people at the same time!. Social media gives you one more channel to allow consumers to discover your products or services without leaving the social media sites they already use.
5.Social media is global. – Anyone anywhere in the world can find you and follow you. Reach consumers in every country in the world through a social media site.
6.Social media is flexible. – There is a platform for everyone. Microblogging, blogging, pictures, videos – whatever the consumers would like to see, social media can do. The only limit is your imagination in how to use a particular platform to reach your consumers.
7.Social media is easy. – Almost everyone can use social media for their businesses. The platforms already exist, so no need to set up something special to try to reach consumers. No need for forums or listservs when your Twitter or Facebook account will serve the same purpose in getting out your message.
8.Social media is conversation. – Businesses can start a conversation with their followers and get in the minds of what they are really thinking. Hashtags and content tagging give consumers ways to find the content and allows you to link conversations as they happen. Follow the conversations through the content to find out what is really on your customers’ minds.
9.Social media is a way to see what your competitors are doing. – “Spying” is easy on social media. Discover what your business competitors are doing (or not doing) on social media and follow their trends and conversations to find out what is working and not working for them. Know why their customers love them and follow them. It may give you ideas about how to approach your own customers for the same products or services.
10.Social media is “digital word of mouth.” – Followers will share things with their own friends and families. This is probably the most powerful part of social media. Given the right motivation, enough people can share your message through “digital word of mouth” that no other advertising may be necessary. Find those passionate about your product or services and watch as they share that information with their own followers. Those followers may share that information, whose own followers may also share.
What are your favorite reasons to use social media in marketing?