INTEGRATE WV

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INTEGRATE-WV

THE DEFINITION OF INTEGRATE

The Merriam-Webster dictionary defines the word integrate in the following manner.

Integrate: to make a person or group part of a larger group or organization

You are probably wondering why I am giving you a vocabulary lesson, but I promise, I have a point!

The first IMC Weekend took place in 2005. The event was founded to bring together WVU IMC students from across the country. It was intended to unite students who would not otherwise have the opportunity to meet one another. It was meant to make them feel that, even though they study online, they are, and will always be, part of the Mountaineer family.

The success of IMC Weekend warranted its continuation. In 2011, IMC Weekend transitioned into a full marketing communications conference. That’s when INTEGRATE was born!

The first INTEGRATE conference was held in Morgantown, West Virginia. Since then, it has traveled to multiple cities throughout America; cities like Chicago, Washington, D.C., and, soon, Huntington, West Virginia. The conference, which once attracted only WVU IMC students and faculty, expanded its audience and began drawing marketing communications professionals from all industries.

First you got a vocabulary lesson, and now a history lesson? What’s next?

The point is, despite its changes, the definition of INTEGRATE remains the same. INTEGRATE is a chance for marketing communications professionals to gather, learn, share and grow, both individually and as a collective unit. That is something that will never change, regardless of Merriam-Webster’s updates.

This year, we’ve teamed up with Marshall University to bring you INTEGRATE West Virginia. INTEGRATE West Virginia will take place June 2-3, in Huntington, West Virginia. This year’s conference will feature Andy Azula, senior vice president and executive creative director at The Martin Agency, as its keynote speaker.  For more information about the conference, or to register, please visit integrate.wvu.edu. Contact Megan Bayles, public relations and marketing graduate assistant, at mebayles@mail.wvu.edu, with any questions.

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