Archive for the ‘Student Life’ Category

Education for the Traveler

August 14, 2017

I never knew how much the world had to offer until I stepped into it and decided to live. For sure, everyone has their own idea of living— some aspire to have the white-picket fence and a home filled with a family, while others, like me, have decided to break away from the ordinary and travel with an uncertainty that is fueled with the idea that everything will workout in the end. In 2011 I did something almost unthinkable for a hometown girl from Kentucky, I became an expatriate. America will always be home, but the world has been calling me, and I can’t shake off the need to answer.

Since moving abroad the amount of history that I have seen with my very own eyes and have touched with my very own hands is countless. I am able to do all of this because I made the decision to become a certified TESOL teacher, which means I teach the English language to those who want to learn it. Teaching English abroad has been the most rewarding job I have ever had, but two years ago I decided I wanted to start making a change and that’s when I discovered the IMC program at WVU.Picture2

Working on my master’s degree while living abroad has been great! Don’t get me wrong, it can be very challenging, but that’s the best part. It makes me get out of my comfort zone and explore my community. I am currently residing in Riyadh, Saudi Arabia and being able to experience the culture and how IMC comes into play has been such a learning experience. The culture here is very different than what I grew up knowing and being able to understanding that and use it throughout the IMC program has allowed me to bring a new dimension to my class discussions and papers.

Throughout the program I have noticed several differences in advertising, but the one that stands out to me the most is the lack of women in advertisements. Women’s body parts are not allowed to be out on display, so getting creative on how to advertise is a must, especially if you’re selling women’s clothing. Another hot topic is the fact that women can’t drive here, regardless of personal opinions on this matter, as a student who is studying IMC I have found that women in this country have really utilized social media in order to work from home and some have become very successful.

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I typically get the same questions about living in Saudia Arabia. Is it safe? Do you have to cover your body? Is the food good? I always answer with, Yes, I feel extremely safe here. Yes, I have to cover my body by wearing an abaya. There are times I cover my hair and times I don’t. It is not compulsory for me to cover my hair, but a vast majority of the people living here do wear a hijab (head covering). If you’ve never had Middle Eastern food, you’re missing out! However, Riyadh is home to almost any western restaurant you can think of. This city is full of expats, so the food choices are endless.

I am still not done traveling, as you can see I’ve only dipped my toes in the water, but I do like that I will have a career path that’s different than teaching when I decide to try it out. I may even take my IMC degree with me into the education field. Being an ESL teacher has allowed me to travel and see the world and to meet the most amazing people along the way. It is because of my lifestyle I even discovered the IMC program. For that I am grateful.

I implore you to step out of your comfort zone and travel, the world is beautiful.


Milinda Gray is currently a TESOL teacher in Saudia Arabia, and she is a student in the Integrated Marketing Communications master’s program at WVU. 

Integrated Experiences

June 15, 2017

Kelsey-Berg

After a long anticipated wait, the day had finally arrived. I was headed down to the small town of Huntington, WV to attend INTEGRATE West Virginia. As I drove into town, I got butterflies and was so excited to attend my first INTEGRATE conference. You hear from everyone who has ever gone that the conference is outstanding, but you don’t quite believe it until you’ve experienced it. Now, I am one of those people saying just how outstanding the conference was.

From my first step into the door, the team welcomed me and introduced themselves. Finally being able to put names to faces was a relief and comforting in a way. It was special to know I had been working with some of these individuals for over two years and I finally was presented with the opportunity to get to know them on a more personal level rather than through our digital exchanges.

From that moment on, I was hooked. Networking opportunities left and right surrounded by captivating breakout sessions just made the whole experience memorable.

With each and every session I was in, I was able to walk away with a minimum of at least three ideas or concepts that could help me in my professional life today. Whether it was a trick with content or an idea with creative, each piece built up a pretty impressive puzzle by the end of the weekend.

The speakers proved to be some of the best in the industry. With the numerous awards to their names and countless nationally recognized campaigns, I was engulfed with every story and piece of information they told. Not only were they great to listen to, they all had wonderful senses of humor making the hour sessions fly by!

To me, however, the most rewarding aspect of the conference – networking. As you walk in, you instantly look around to put some names to some faces. You recognize a few professors and maybe a student or two you have had class with but once things get moving, you become the fastest friends with so many of these classmates and alumni. Getting to know more about conference attendees’ careers and how they are intertwined in the marketing communications web is so interesting and you truly learn so much. In addition to that, you make lifelong friends both personally and professionally.

If you haven’t been to INTEGRATE yet, I would highly suggest it. One of the best conferences I have literally ever been too given the quality of content and the opportunities to build your skill set and relationships with other marketing communications professionals.


Kelsey Berg is a current student in the WVU IMC Program. She is the marketing content coordinator for FootJoy. 

Why You Should Attend the INTEGRATE Conference

June 13, 2017

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After attending the recent 2017 INTEGRATE West Virginia Conference in Huntington, West Virginia, I started thinking about the many benefits of attending industry conferences, specifically those in marketing and communications. If you think about it, you get to visit a new town (if it’s held outside of your area), meet industry leaders, receive great content and network with a bunch of other folks in your field.

Presented by West Virginia University’s Integrated Marketing Communication (IMC) graduate program, the INTEGRATE West Virginia Conference was designed to offer strategic communicators and marketing professionals access to the latest IMC techniques and strategies. Through the presentations and chats led by inspiring industry leaders, INTEGRATE is designed to be a “learn it today, apply it tomorrow” type of conference.

An additional bonus for those of us currently enrolled in the IMC graduate program was the opportunity to meet some of the program’s professors at the conference. Since the IMC program is all online, meeting some of the professors in person really helped further personalize the program experience for me.

In addition to the bonuses I mentioned above, here are some of the reasons I encourage everyone in the marketing industry to consider attending the INTEGRATE conference.

Networking opportunities. Whether you’re new to the professional realm or a seasoned veteran, networking is very important to continued growth in your field. The world of marketing communications is an ever-changing one, so conferences like INTEGRATE are a perfect place for marketing minds to come together and learn from one another. Making and maintaining these connections is now easier than ever with the INTEGRATE conference’s use of the event management mobile app, Bizzabo, which has a built-in LinkedIn feature to allow the possibility of connection of all the registered attendees of the conference. So even if you didn’t get that business card from someone you met at INTEGRATE, you can go back into the app and find their LinkedIn profile.

Opportunity to see old friends, colleagues and classmates. I won’t pretend I’m not biased for saying this, but I do truly believe that the WVU Reed College of Media, formerly P.I. Reed School of Journalism, is one of the best schools for connecting its students, graduates and professionals in the industry. The INTEGRATE conference attracts people much like the ones I had the privilege of meeting or studying with the few short years ago during my undergraduate experience. Case in point: running into my former classmate and soon-to-be Data Marketing Communications graduate program grad, Alex McPherson. Getting to catch up with a fellow alum was just part of the awesome experience I had at INTEGRATE. So, definitely check it out. You might run into some of your old classmates there!

Great content and recommendations. During the first day, Amanda Todorovich, director of content marketing at the Cleveland Clinic, gave a great presentation titled “How to Build a Killer Content Marketing Strategy” that covered anything and everything from metrics and how to use them effectively, to the importance of knowing exactly who your audience is. She talked about how content creation should be pleasurable, like eating ice cream. She went on to say that it shouldn’t be a chore, like sweeping your floor, but rather like the act of preparing (toppings, toppings, toppings!) and eating ice cream. She credited this clever analogy to the podcast “Unthinkable: Exploring How to Use Intuition to do Better Work” and recommended we all go listen to a few episodes. Host Jay Acunzo shares his weekly narrative of how to break from the conventional way of thinking and start trusting your intuition. He interviews bloggers, small business owners, and many other creatives who are really successful at thinking outside of the box. I’ve already listened to three episodes, so major shout out to Amanda for helping make my morning commute more productive!

Motivation and inspiration. I walked out of the INTEGRATE conference with a notebook full of bold and underlined words and phrases that are still pinging around in my head a week later. Here are a few of the insights I picked up from the amazing industry leaders.

  • Define a strategy and stick to it. Cleveland Clinic’s Amanda Todorovich spoke to this during her presentation about building a strong content marketing strategy. She went on to talk about how sticking to a strategy makes it easier to see what not to post, share and spend wasted time on. The simple act of creating a strategy isn’t nearly as important as sticking to it.
  • Ask “What’s next?” In her presentation about the reinvention of the digital video model, Teads.tv’s Head of Client Solutions Jen Sangrid spoke specifically to the constantly changing way we view videos and how important it is to always be looking forward. She talked about the importance of understanding what people want and how they want to view it. By paying attention to certain viewing metrics, marketers should always be asking, “What’s next?”
  • Don’t just be a marketing person; be a marketing and data person. While not a direct quote, I really liked Coca-Cola Freestyle Global Marketing Director and West Virginia native Scott Cuppari’s point about the importance of understanding your company or organization’s metrics. Make the effort to fully understand what the metrics can mean to your day-to-day and let them help you forecast your next marketing move.
  • To be a leader, you must be real and vulnerable. Verizon Senior Executive Communications Manager Lauren Tilstra spoke about the importance of delivering an authentic message. Today’s audience is looking for the genuine truth. They have instant access to the personal lives of executives, CEOs, celebrities and pretty much anyone willing to share their life on social media. This access means that what the company or organization does and how it’s senior leadership and members portray themselves on social media should jive. If they don’t marry up, audiences will immediately pick up on that. Tilstra emphasized the importance of owning up to mistakes. This shows vulnerability and realness and can really help the perception of the audience.

I highly encourage anyone in the marketing communications industry to consider attending the next INTEGRATE conference to be held in Houston, Texas on October 19-21. I can guarantee this conference will provide invaluable experience and content to help you continue to grow in your career.


Bailee Miller is a current student in the WVU IMC program, and she earned her bachelor’s degree from the WVU Reed College of Media.

Teaching is a Life Changing Experience

June 1, 2017

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Teaching is a normal extension of our careers in communications, marketing and advocacy. We do it every day with our co-workers, clients and those seeking to one day join our profession.

In 2010, I wanted to advance beyond periodic guest lectures, panel discussions and penning columns on best practices (I still enjoy those opportunities). That prompted me to seek out a more formal opportunity to teach public affairs in West Virginia University’s growing Integrated Marketing Communications (IMC) program. Developing a full-fledged, eight-week elective and teaching it in the WVU IMC program has been life-changing on multiple levels.

I am a better person, and I am a more valuable professional since I started teaching online and testing information, ideas and case studies with talented faculty and working adult students.

The students are demanding and responsive. That more than anything encourages me to keep up with current events, technological advances and continue to seek new and better solutions for public affairs, government communications and ethics challenges we all face in our everyday jobs. And the students each term continue to challenge me and conventional marketing methods. The evolution of our profession is fueled by technology and the constant blending of practices (public relations, advertising, marketing, social and digital, government affairs, grassroots and fundraising) that were once carried out in silos.

The diversity of our students – both backgrounds and experiences – adds to the rich learning environment we offer. Students welcome real-world solutions gleaned from faculty and fellow students to bring to their current jobs. It has also been rewarding to watch students apply their IMC course and degrees to secure well-deserved promotions and better jobs.

The continuing education and networking opportunities offered by IMC administrators and faculty is another side benefit of teaching. If you have not considered teaching formally and sharing your years of knowledge, I highly recommend it. The reflections and research experienced while developing your course, as well as its reception by students and faculty will make you a better practitioner and help you meet talented professionals you otherwise might not ever meet.

Be prepared for the positive changes in your life.


Mike Fulton directs the Washington, D.C. office of the Asher Agency and teaches IMC 638 Public Affairs. Connect with him at mikef@asheragency.com.

 

INTEGRATE WV

April 27, 2017

 

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THE DEFINITION OF INTEGRATE

The Merriam-Webster dictionary defines the word integrate in the following manner.

Integrate: to make a person or group part of a larger group or organization

You are probably wondering why I am giving you a vocabulary lesson, but I promise, I have a point!

The first IMC Weekend took place in 2005. The event was founded to bring together WVU IMC students from across the country. It was intended to unite students who would not otherwise have the opportunity to meet one another. It was meant to make them feel that, even though they study online, they are, and will always be, part of the Mountaineer family.

The success of IMC Weekend warranted its continuation. In 2011, IMC Weekend transitioned into a full marketing communications conference. That’s when INTEGRATE was born!

The first INTEGRATE conference was held in Morgantown, West Virginia. Since then, it has traveled to multiple cities throughout America; cities like Chicago, Washington, D.C., and, soon, Huntington, West Virginia. The conference, which once attracted only WVU IMC students and faculty, expanded its audience and began drawing marketing communications professionals from all industries.

First you got a vocabulary lesson, and now a history lesson? What’s next?

The point is, despite its changes, the definition of INTEGRATE remains the same. INTEGRATE is a chance for marketing communications professionals to gather, learn, share and grow, both individually and as a collective unit. That is something that will never change, regardless of Merriam-Webster’s updates.

This year, we’ve teamed up with Marshall University to bring you INTEGRATE West Virginia. INTEGRATE West Virginia will take place June 2-3, in Huntington, West Virginia. This year’s conference will feature Andy Azula, senior vice president and executive creative director at The Martin Agency, as its keynote speaker.  For more information about the conference, or to register, please visit integrate.wvu.edu. Contact Megan Bayles, public relations and marketing graduate assistant, at mebayles@mail.wvu.edu, with any questions.

March 16, 2017

Jenn-Cartmille

Jenn Cartmille is expected to graduate in December 2017. She currently resides in Columbus, Ohio, where she is the Marketing Manager for the Greater Columbus Sports Commission. 

If you’re anything like me, the thought of going back to school while working full time can be overwhelming. It’s easy to be flooded with notions that it will be impossible to balance work and school, the ROI will be minimal, and the ultimate question, “How does this apply to my career goals?”

I get it, I had all those thoughts plus some when I researched graduate schools. My undergraduate program and internship experience placed me in a favorable position upon graduating in 2011. However, as I immersed myself into the “real world” and began the professional journey, it became clear that my career was taking me down a path I hadn’t originally intended.

You see, I was focused in communications and PR but, welcomed opportunities that led me toward marketing.  I soon developed a passion for content marketing, brand management, and how organizations can take an integrated strategic approach to marketing.

Upon discovery of the IMC program, it was obvious that WVU understood the importance of working while obtaining your degree and all those worries in regard to graduate school washed away. Funny how that happens when the right fit comes along. Speaking of the right fit: Soon after being accepted into the program, I took a job at the Greater Columbus Sports Commission (Sports Commission) as Marketing Manager. A new position for the organization, my role was designed to focus on brand-elevating and client-relevant marketing strategies.

Talk about new beginnings.

The Sports Commission is a non-profit whose vision is to transform Columbus into one of the world’s best sports destinations.  We bid on sporting events to drive tourism to the city. Once Columbus lands a sporting event, it is our job to service the event and make sure people, both locally and outside the city, attend the event. In addition to those portions of our job, the marketing department supports the Sports Commission brand.

Fast forward (almost) two years and I’m nearing the end of my graduate journey. As I reflect on these past couple years, I can say without hesitation that I would not have been as successful at the Sports Commission without this master’s program.

I have used the Sports Commission as a “client” in numerous classes, which in return has been a catalyst for the development of the organization’s IMC plan and its first marketing campaign that isn’t event-driven. Additionally, a website redesign is set to launch in June, a focus on in-house content marketing, dedicated efforts to web and social media analytics, all of which have transformed the way we approach our vision. The coursework and WVU professors have all been part of that journey with me as they’ve guided, critiqued, and pushed me to be the best marketer for the Sports Commission.

There are so many benefits to the IMC program and I could happily list them over a cup of coffee any day. However, if you leave this blog post with any piece of information, I hope it is this: The IMC program provides the tools for taking a holistic approach to how marketing, communications, PR, business development, events, and operations all fit into one to support and accomplish your company/organization/brand’s goals.

And for that, I will calculate the ROI on the IMC program for the remainder of my career because it will continue to prove its worth well into the future.

5 Quick and Easy Stress-Relief Strategies

February 22, 2017

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We have all experienced stress—it is unavoidable. Common stressors include family, friends, work, significant others, finances…and the list goes on. For college and graduate students, one significant stressor is often school.

According to the Anxiety and Depression Association of America (ADAA), 80 percent of students say that they experience stress on a daily basis. Obviously, this is not healthy. Stress has been known to lead to nervousness, loneliness, sadness, headaches, upset stomachs and fatigue. Severe levels of continuing stress can even cause depression.

Because you cannot avoid stress, you must learn to manage it in order to live a healthy and enjoyable life. Below, thanks to the American Psychological Association, the ADAA and healthline, we were able to compile a list of the five quick and easy stress relief strategies that you can use every day.

  1. Talk it out

Call, email or text someone that you trust. Simply expressing your feelings and concerns to someone else will automatically help to relieve some of your stress.

  1. Listen to Music

Listening to music has a myriad of soothing effects. In addition to calming your nerves, listening to music can “slow the pulse and heartrate, lower blood pressure and decrease levels of stress hormones.” This is especially true of classical music.

  1. Exercise

When exercising, the pituitary gland releases endorphins, which are proven to improve your mood. Exercising also prevents “excessive neuronal firing,” which helps you feel more calm. These effects can be felt even after exercising for only one minute.

  1. Stay positive

Always look at the glass half-full. By replacing negative thoughts with more positive ones, you will be able to better manage your stress. Staying positive can also lead to a longer life, a stronger immune system, and “better psychological and physical well-being.”

  1. Breathe

When you are calm, your breathing is slow and originates in the diaphragm. When you are stressed, your breathing is quicker and shallower. To reduce stress levels, focus your attention on deep and concentrated breathing—it will allow more oxygen to reach the brain, which, in turn, will help you relax.

Remember, stress is not something that can be avoided. Everyone deals with stress at some point in their lives, and everyone handles stressful situations in a different manner; however, these five quick and easy stress relief strategies are sure to work for anyone! So, next time you are stressed, give them a try!

To learn more about coping with and reducing stress, follow any one of the links provided above.

 

Getting Ready for the Spring Semester

January 12, 2017

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I am a bit of an organization junkie.  I keep labels in stock. I have more post-its than is safe. Organization and planning orders my world.

After I joined the IMC program, I realized that my time had come. It was time to set up the best study plan the world had ever seen.  How else is everything supposed to get done in addition to my schoolwork?

Here are my top six tips for students preparing for a new semester:

Get a planner.  

Some people like paper planners, and some people prefer digital planning systems.  Figure out which will work best for you and then use it.  Write it all down, or enter it all.  Set up reminders, sticky notes, and notifications that you think will help. Keep a running to-do list that gives you a snapshot of your week.

Print out your syllabi for each class you take.

I know printing out anything for an online system seems a little strange, but trust me on this one.  You never know when you’ll need a quick check on some requirement and *gasp* NO WIFI.  True story.  Print out the syllabus and keep it handy.

Write down everything.

Here comes the planning part. Write down everything.  Write down deadlines. Write down when you’re going to work on every part of the assignments.  Write down when you have family obligations or big projects at work so you know that they are coming.  That IMC project may take more time than you think; planning it all out will give you a better idea of when you can do everything.

Notes.

Take notes while reading for a quick reference for later. Jot down things you find interesting or something you’d like to learn more about later. It comes in handy when you’re writing your discussion board posts or working on a paper.

Keep it together.

I use a 3-ring binder to keep my syllabus and notes for my classes.  I have sections for my to-do list, notes, research articles, and even websites to use. Keep it all in one place.

Email any questions.

If you have questions about anything for your class, be sure to email your professor early.  Don’t wait for the day of the assignment.  Get clarification for any assignment requirements you don’t understand or ideas you have trouble with from the lessons.

Mentor and Be Mentored.

December 14, 2016

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Beliefs about mentorship are drastically shifting. Mentorship is no longer focused on guiding those “below us” on the totem pole. It is now focused on using our own expertise to teach those around us, helping them to flourish and prosper. With this idea of mentorship in mind, it is safe to say, regardless of our ages, titles or years of work experience, we each have something we can learn from one another.

Mentorship is about building a mutually-beneficial relationship between two individuals through which both parties are collaboratively learning and growing. That being said, you are never too young or too old to have a mentor, or maybe even a “board” of mentors. So, if you haven’t already, start now!

Finding the Perfect Mentors

  1. Understand your needs as a mentee.

There are many different kinds of mentors; there are coaches, connectors, cheerleaders and challengers, just to name a few. When searching for a mentor, it is important for you to understand your needs and goals, and seek a mentor that will help you fulfill them.

  1. Pursue someone who is your opposite.

Although it may feel uncomfortable at first, those that differ from you can often offer you the most diverse knowledge and most insightful advice. For instance, a big trend in today’s business world is reverse mentoring, when Baby Boomers their opposites, Millennials, as mentors.

  1. Don’t be so focused on a person’s title.

Alexa von Tobel, the CEO and founder of LearnVest claims, “It’s about the person, not their position.” When searching for a mentor, take into consideration a person’s experiences and expertise, not just their title.

Being an Awesome Mentor

  1. Set relationship expectations.

Sit down with your mentee at the beginning of your relationship and discuss expectations. This will ensure that you are both on the same page. Express to your mentee that you will do all you can to help them achieve their goals, but be sure to NEVER make a promise that you can’t keep.

  1. Be invested in your mentee.

Show interest in their lives, ask questions, celebrate their achievements and, most importantly, LISTEN! These gestures and actions, no matter how small, will strengthen the bond you have with your mentee and enhance your relationship ten-fold.

  1. At all times, be honest.

Just as in any relationship, honesty is key! No matter what the issue or question, provide your mentee with honest, not sugar-coated, advice. Also, do not be afraid to admit your mistakes and failures, as you have learned from them, and they can help your mentee learn too.

Positioning Yourself For An Agency Job Even If You Have No Experience

November 29, 2016

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Marilyn Heywood Paige shares the real-world application of IMC in the agency setting

How To Land Your First Job at A Marketing Agency: A Two Part Series

Part I – Positioning Yourself For An Agency Job Even If You Have No Experience

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You have a shiny new IMC degree that you’re pumped to put to good use. However, the jobs you’re qualified for are so entry level you fear you’ll poke your eyes out every day at work. While you may have the knowledge, you don’t have experience in the field. So what do you do to snag your dream job in a marketing agency? Here are five ways to position yourself to get your first agency job.

  1. Create an Online Portfolio

    Even if you aren’t a web developer or a designer, having an online portfolio will differentiate you from other candidates. While you’re at it, make sure your resume looks like a convincing marketing piece as well. There are tons of templates available for both print and online resumes and portfolios. Find one that works for you.

    If you’re afraid of not having anything to put in your portfolio, read on.

  2. Take Initiative

    It’s never too early to start putting your marketing degree to work. Belong to a church? Ask them if you can take over their email newsletters. Have a hobby you’re passionate about? Write a blog about it. Are you a member of an association or club? Build their website, shoot a video for them, or take over their Facebook page. Whatever skills you have in marketing, find a way to demonstrate them. Keep logs of your efforts, and wherever possible, have metrics to show your efforts helped the organization.

    Being able to display that you have done marketing work even as a volunteer will help a hiring manager see your passion, initiative, and ingenuity. It’s also the stuff portfolios are made of, so get busy.

  3. Practice Writing

    If you didn’t major in English, you probably weren’t tasked with writing a lot in college. Marketing requires mad writing skills, so if you don’t already have near perfect grammar and sharp writing skills, start reading marketing copy and trying to emulate it.

    What is marketing copy? Blogs, white papers, email newsletters, magazine ads—anything that is positioning a product or service is marketing copy, and you need to understand how it works and how to create it. Google it; find books on it; scour the internet for good examples of each type of writing. Then practice writing your own comparable pieces. If you want to dive in and learn to write copy, visit CopyBlogger.com. They have one of the best online learning hubs for copywriting. Even if you aren’t writing for an actual client, if you have solid writing samples in your portfolio, you will be far ahead of other prospective candidates.

  4. Get Certified

    The more skills you can bring to the table that are useful to an agency, the better chance you have of being hired. Just about every digital agency works with Google AdWords and Google Analytics. If you are certified in either one or both, they will see you as someone that they can get value from starting day one. Google offers free training online, and there are other places around the web that have courses to help you pass Google’s certification tests. It takes an investment of time but is well worth the effort.

  5. Be Teachable

    There is nothing wrong with being inexperienced. Everyone was at some point. Being teachable and willing to do the work to become an expert in your field is one of the most attractive qualities in a new hire. Having writing samples and Google certificates will be proof of this. Showing how you consistently asked for more responsibility at school and at prior jobs goes a long way too. Even if none of your work experience is related to marketing, demonstrating that you took on new projects and saw them through, can differentiate you from other candidates.

If your dream job is in an advertising or marketing agency, these five tips will get you closer to achieving it.

In part II of this series, I will give you tips on using old-school tactics to get your foot in the door to land an agency interview.

Marilyn Heywood Paige is the Vice President of FiG Advertising and Marketing in Denver Colorado. She earned her Master’s in Integrated Marketing Communications from West Virginia University in 2013.