Archive for the ‘Student Life’ Category

Succeeding in the MarCom Industry

September 26, 2016

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I reached out to WVU IMC students and graduates for their best advice on how to succeed in the MarCom industry. Here is what they had to say!

Writing is one of the many key factors to success in the marketing communications field. I would suggest that young professionals should always be honing their writing skills to become adept in their chosen industry. I would always recommend young professionals be willing to learn different areas of marketing communications. Flexibility will serve young professionals well in the long run for their careers. Finally, I would suggest young professionals learn how to design marketing and PR plans. A strategic mindset is crucial to success in any field, but especially marketing communications.

-Ryan Nolan ’16, Global Public Relations Program Manager, Johnson Controls

Stay curious and passionate. This is an exciting field and things are always changing. You should focus on spotting trends, seeing the future and understanding behavior. Know what makes your audience tick.

We live in an increasingly complex, multi-device, multi-channel world, and to be successful, you have to create a seamless and integrated experience across all channels. Each channel has its own nuance.

Learn as much as you can about big data and predictive analytics. Understand how to use them to achieve measurable results. But don’t focus so much on data that you lose sight of the human factor. To sell your idea, you have to appeal to both the emotional and rational elements.

-Andrea Joliet ’16, Director of Corporate Communications, Akron Children’s Hospital

To succeed as a professional in any industry I recommend finding ways to get outside of yourself as much as possible so you can better understand the motivations and triggers of others. Interactions observed as well as experienced afford us priceless information in how to improve our strategy, technique, and subtle nuance in order to accomplish our objectives.

-Stephanie Katcher ’18, Director of Marketing, Luna Verde Coffee

My advice for those who may be new to marketing communications is to realize the value of business acumen. Specifically for creative staff, it is important to realize how your creative decisions affect larger business decisions. You are always working for a client whether your client is internal in a corporate setting, or external in an agency situation. It is critical to remember that you are not creating marketing communications for yourself, but for your client’s audience. Sometimes the most effective solution for the target audience is not going to be your personal preference.

-David Hazelton ’16, Design Director, ProShare Advisors, LLC

7 Tips to Succeed in an Online Learning Environment

September 13, 2016

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According to D. Frank Smith, 5.8 million Americans are enrolled in an online course—that’s one in four students!

For many, the thought of online classes is unnerving, yet virtual enrollment continues to grow. It can’t be that scary, right?—Right! Here are some tips we put together for succeeding in online classes.

  1. Print your syllabi

Keep a hard copy of any and all documents distributed by your professor, especially the syllabus. Printing these documents will help you to better understand and keep track of the course assignments, as well as remember your instructor’s expectations.

  1. Designate a workspace

Choose a space in which you feel you will be the most productive to complete your course work. Use this space only for class-related activities and, while you are there, turn off your cell phone to avoid all distractions.

  1. Remain organized

Keep a master schedule of when all of your assignments are due. To ensure you do not forget anything, write yourself daily to-do lists, complete with detailed instructions for each project.

  1. Communicate problems early

Communication is key! Whether it is a problem with your server or a question about an assignment, communicate issues are their onset, as they will then be much easier to resolve.

  1. Space it out

Work a little bit each day. Don’t procrastinate or try to complete all of your assignments in one sitting. This will do nothing but overwhelm you and put a damper on your creativity.

  1. Participate

Participate, participate, participate! Online classes allow you to learn as much from your classmates as you do from your instructor; however, the responsibility is yours. The amount of effort you put into a virtual course will reflect the amount of knowledge you gain.

  1. Reward yourself

Incentivize yourself with periodic rewards. After completing a large project or a difficult paper, treat yourself! You deserve it!

Online courses can take time to get used to; however, their benefits are undeniable. Online learning provides students with flexibility, lower costs and greater technological knowledge. So…don’t be nervous about online courses. If you keep in mind these seven tips, you are sure to succeed in any online learning environment.

 

Why Do We Go To School?

April 27, 2016

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Why do we go to school? There are many answers to this question…. We go to better ourselves, to stay connected to trends, to make more money or to teach. Ultimately the answer should be… “we go to school to learn.” In the era of trophies for everyone, it seems we have lost sight of learning. Learning means you will not have a perfect score; you may not get an “A” and you will most definitely have to work hard, otherwise you are not really learning.

I must admit, in the throes of school there were moments when I was extremely frustrated when I did not receive a perfect score. There were a few classes where I racked my brain until I wanted to dump my laptop on its head and throw my books out the window. But the one thing that kept me going was the fact that I was growing. I was challenging myself to learn and do something different, something that did not always come easily.

Capstone was no different. In our weekly discussions, I completely missed the media objectives and did general objectives. I reviewed previous work and the objectives I had done were not focused on media, they were campaign or PR objectives. I was pretty hard on myself. It was the end of the program, how could I possibly get that wrong, after all I have learned? Then my professor said something, “I wish students weren’t so focused on the grades, but on the learning process.” I was suddenly reminded that even after two years, I am still learning.

Cheers to all of us for making this huge investment and a reminder that we all should strive to be learners even when we have reached the finish.

From the Campaign Battlefront

April 19, 2016

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Rest assured, I am not writing a post about the 2016 election (you’re welcome). Rather, I’m reporting on my own mêlée: the exhausting, empowering, sometimes petrifying, but mind-blowingly rewarding human experience that is IMC 636 Campaigns. These last seven weeks and beyond have challenged me in more ways than I could have imagined, but I am seven days away from sending off what has become my most prized piece of work and alas, I can [almost] see the light at the end of the grad school tunnel.

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Sneak peek!

For those of you who have achieved your MSIMC degree, perhaps you’re having flashbacks to those final days of scrambling, and for those who have yet to experience it, strap in. I know I’m making 636 sound like some untamable beast, but I assure you that this has been the most gratifying course of my college career. Today, between working full-time, building my IMC campaign, and teaching yoga on the side, I’ve somehow managed to find a free moment for reflection, and this is what I’ve realized:

The phrase, “Do what you love and you will never work a day in your life” is a sham. I entered into this program because I love marketing communications, and I suspect that I share this passion with many of you, but I think that we can all agree that it will never not be work. This program, let alone this profession,  is undeniably challenging, and it requires large amounts of attention on a nearly daily basis. But what keeps us in the game is that feeling of pride after a job well done.

I have been eating, sleeping, and breathing IMC for the past month and a half, and not because I have to, but because I want to. Something shifts in you during the capstone course; the more effort you put into your campaign, the more effort you want to put into it. In the dwindling days between me and this due date, I genuinely look forward to sitting down at my computer to continue construction of my personal masterpiece. I’m reveling in the chaos, and that’s how I know I’m doing what I love. So, instead of aiming to never work a day in your life, aim to find something you love so much, you’re willing to work your ass off for it.

Have you considered INTEGRATE 2016 and IMC 621?

March 31, 2016

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Spoiler Alert…. This is my hard sell (I am not a spectacular sales person, so pun intended) for INTEGRATE 2016 and IMC 621 (the professor and curriculum are updated for 2016). I understand there are a lot of electives and we are in a digital program, however sometimes real-life connections and a class that was not on your agenda are worth the risk.

As many of you know, WVU is hosting INTEGRATE conferences in multiple locations. However, the flagship event is hosted in Morgantown and IMC 621 ‘Current Topics in IMC’ is centered around INTEGRATE 2016. Check out WVU’s 31 reasons to #attendINTEGRATE.

My journey to INTEGRATE started at DTW, continued through PIT and on to Morgantown:

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The conference is well organized, moves quickly and provides you with information that you will be able to draw upon in future classes. Personally speaking while attending, I was able to use information that Scott Cuppari shared regarding Coca-Cola’s age limit for advertising in IMC 619.The collaboration and participation across faculty, administration and students was amazing; #integrate15 even trended locally and shows the impact this group has in the social space.

Beyond just the conference agenda, for those of you curious around the expectations of Capstone, I highly recommend the overview that kicks off INTEGRATE. Those in 621 followed the Capstone prep with a class meeting. So why am I making a hard sell of INTEGRATE and IMC 621? INTEGRATE has a plethora of content that I would never have discovered before IMC 621; what grad student has time to watch that, unless it is part of your class?

Social and digital media are excellent, but real life connections still matter. Having the WVU IMC program online is probably the only way I would be able to complete my Master’s degree. But the ability to make real world connections with classmates, faculty and teachers was tremendously helpful.

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Talking and spending time with people can dramatically change your impression of them, particularly if the only other interactions you have had are through their written words. What’s not to love about attending a great conference, as part of a class where you learn and discover excellent integrated marketing messages from analytics, to direct marketing and everything in between?

Understanding their backgrounds, jobs and families outside of what you have seen or read online is an important component to interpersonal connections. In addition, most of my relationships with the Professors did not extend beyond our classes, so being able to spend time learning about their careers and the classes they teach is very impactful. Had I not been so far into the program, I probably would have changed some of my electives based on those discussions.

Real world connections are not just good for our brains, they are good for our health too. “When you share a smile or laugh with someone face to face, a discernible synchrony emerges between you, as your gestures and biochemistries, even your respective neural firings, come to mirror each other. It’s micro-moments like these, in which a wave of good feeling rolls through two brains and bodies at once, that build your capacity to empathize as well as to improve your health” (Matter, 2013).

Reference
Matter, G. (2013, March 23). Your Phone vs. Your Heart. The New York Times. Retrieved from http://www.nytimes.com/2013/03/24/opinion/sunday/your-phone-vs-your-heart.html?_r=1.

It is never too late…

February 16, 2016

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Greetings fellow IMCers, my name is Whitney. I work at General Motors in their social Center of Expertise (think governing body) as well as managing the US social care team. Here is a look at our social media command center:

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Throughout my career, I have had the opportunity to work with great brands such as P&G, 3M, T-Mobile, Children’s Place, Budweiser and Ford.

I live in ‘Pure Michigan.’ I’m married to an engineer and car lover and we have 4-year-old twins.

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There is no denying how much work you must put into grad school. As I near the finish line with Capstone starting in March, I thought I would share my top five tips:

  1. Plan Ahead, Don’t Wait. If it is due on Monday, plan to finish it on Sunday. If it is due on Wednesday, finish it on Tuesday. There are so many things that come up including work, family, even the opportunity to go to a concert. If you aren’t ahead, you are behind. Why Buy: there were nights where I just fell asleep from exhaustion. I’ve traveled to China, Brazil, Mexico, Germany, India and Dubai during this program; you can do it.

 

  1. Ask Questions. Whether it is an assignment, an interesting article or a fellow student’s career, ask the professors and your fellow students’ questions. Why Buy: there were two assignments in this program where I was docked points for information that was actually contained in my papers. Once I asked, the teachers reviewed and revised my grades. Everyone is human.

 

  1. Own your schedule. Know what classes you want to take and when they are offered. Understand when the Capstone is offered and how that impacts your schedule. Research professors. Have the section number and a back-up ready when it is time to register. Log-on as soon as the schedule is open regardless of what time zone you are in. Why Buy: I enrolled for one semester while sitting at an outdoor restaurant in Singapore. I am graduating exactly two years after I started.

 

  1. Don’t expect As, Earn them. Grad school is hard work and should be a competitive environment. Why Buy: in most companies, they have their own rating system for performance reviews.

 

  1. Talk about the WVU IMC program. From your colleagues, friends and family, talk about what you are learning. You never know where the conversation will take you. Why Buy: having pride in the program helps balance the times when you would rather have been doing anything but homework.

 

Whether you are at the beginning of your IMC journey or the end, what tips would you share?

Flex that Creative Muscle—Work out your Imagination!

September 15, 2015

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I’m a runner. More often than not, you’ll find me running countless laps around my neighborhood right after work. But, I didn’t always enjoy running. In fact, I used to be very bad at it. Back in high school, I would struggle to complete a mile in less than 15 minutes. However, after many years of conditioning and long runs, I have no problem running 5+ miles! Years of daily, hard aerobic workouts paid off, and now my mile time is around 8 minutes.

I believe it is also equally important to actively “work out” your mind. Depending on the type of mind exercises you do, you can improve your creativity and/or analytical thinking. As members of the marketing field, we need both creative and analytical thinking skill sets. So, why not set aside time to work out our minds so that we can improve the effectiveness and efficiency of our creative and analytical thinking?

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Specifically, since I am currently in IMC 615 Creative Strategy, I want to focus on how to improve creativity. I wanted to share a few things that I personally do to exercise my mind. These “mind exercises” have helped me to become more creative and imaginative:

  1. Change your mindset. Switch from a “I can’t” way of thinking to a “what if?” mindset. This allows you to see a problem or a certain aspect of life from new and different angles.
  2. Daydream. There is no set way to daydream, but you should practice doing it. Personally when I daydream, I like to think of “what if’s” and turn them into detailed story plots. Therefore, daydreaming allows my mind to get better at creating stories and characters. In fact, storytelling has become very easy for me, because I daydream so much.
  3. Try something new. Break away from your routine. I like to take a Saturday trip once a month to visit a new place or State Park. Doing this opens my mind up to new experiences and new scenery.
  4. Immerse yourself in art—movies, paintings, music, sculptures, dances, theater, and novels. This allows you to see and experience other people’s perspectives and ways of thinking.
  5. Learn about other cultures and try to interact with people from those cultures. Many of us have narrow scopes and perceptions about the world; I know I did before I began traveling the U.S. and the world with the military. In fact, I once traveled to Africa for a month, and that experience opened my eyes to new ways of thinking and creativity. They had completely different lifestyles and artistic styles!

What about you? Do you have any specific “mind exercises” you do to improve your imagination and creativity? Please share!

Hello from the City that Never Sleeps

July 2, 2015

Hello everyone!

Hope everyone is having an amazing week so far. We are a few weeks away from the end of the first summer session, the 4th of July holiday is coming up and overall summer is officially upon us. Time for some good R&R, and vacation time with family and friends. I personally am looking forward to spending the 4th of July weekend with friends in Lake Tahoe. I hear its really beautiful down there, and this would be my first time in San Francisco so I’m looking forward to the experience.

Before I go any further, let me introduce myself. My name is Yvonne Unubun, I live in New York and work in digital marketing at an ad agency called Razorfish, as an account manager. I have a Bachelor’s in Communications from City University of New York’s City College with a concentration in advertising and public relations. In my downtime, which is scarce these days with school, you can find me catching up on some of my favorite TV shows – Nashville, HTGAWM, Grey’s Anatomy, or exploring New York City and the many attractions and fun things it has to offer all year around.

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Top – bottom: US Open, Walking the Brooklyn Bridge on a sunny summer day.

I am currently in my third class of the IMC program and so far I’ve taken Introduction to IMC, Brand Equity Management and right now I’m taking market research and analysis. To be honest, I wasn’t exactly sure what to expect when I began the program in January of this year. I had originally taken one class at a different IMC program here in New York, but seeing as the program was in a 100% classroom setting it was really tough having to leave work early to commute to class, and then begin the journey back home. Three classes in I have to say although convenient in the sense of not having to physically be in a classroom, online learning is serious business. Between the weekly readings recommended by the professors, reading chapters from the assigned text, weekly discussion posts/responses, and weekly assignments there’s a lot to keep you on your toes throughout the week. However with time you are able to figure out a routine that works for you and your schedule.

As a student ambassador, I look forward to sharing my experiences throughout the program with you all. Also, I’ll be sharing interesting articles, industry news, outstanding marketing campaigns or fun facts about brands, and companies. Feel free to reach out with any questions or suggestions of what you would like for me to blog about.

You can reach me at Yvonne.Unubun@gmail.com.

INTEGRATE 2015: Speaker Profile – Steve Radick

March 23, 2015

“Integrated marketing can’t be a mandate. It has to be a mindset.”
– Steve Radick VP, Director of Public Relations at Brunner in Pittsburgh 

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The tweet-worthy quote Steve shared with me in the interview below highlights the quality of thought leadership content that will be shared with attendees at the INTEGRATE conference.

Registration is still open. However, early bird rates end on March 31st.

@Julie_Long_: On your blog you stated, “Integrated marketing involves a lot more than simply bringing the SEO guy to the meeting.” How do you define IMC and who should be attending meetings?

@sradick: There’s this misperception in the industry that integrated marketing means having a bunch of boxes on an org chart. Just because you have a Director of Search, and a VP of Media, a Director of PR, a Senior Social Media Strategist, and a User Experience Czar doesn’t mean that you’ve got an integrated marketing agency. You’re actually more likely to have an old-fashioned game of Hungry Hungry Hippos on your hands – everyone’s scratching and clawing to get more money and power for their respective discipline. Integrated marketing is about more than giving each department a seat at the table – it’s about making sure the people in those seats are more concerned with the business than themselves.

If you focus only on involving people because of where they are on the org chart, you’ll get people who build from the bottom up. That is, the social media guy thinks social media will solve everything. The paid media guy wants a paid media solution. And so on and so on. You end up with a bunch of strategies and tactics that someone then has to cobble together into a single, coherent strategy. Shouldn’t we instead strive to build strategies from the top down? Get the people in the room who are focused on meeting the business objectives first, not his or her line of business. Integrated marketing can’t be a mandate. It has to be a mindset.

@Julie_Long_: At INTEGRATE 2015, your presentation will be focusing on the arms race currently taking place in content marketing. Can you tease us with any of the topic areas that will be discussed?

@sradick: Just like the hammer in search of a nail, marketers are spending more and more of their time and energy reducing every conversation, article, and photo to a piece of data, all in an effort to maximize their ROI and deliver the most eyeballs at the lowest price. There was a time wayyyy back when, in 2010, when content marketing best practices were to write a blog post and post to Facebook 3-4 times a week. As more content was created, it became harder and harder to stand out though. Marketers took this as a challenge and figured that the best way to solve this problem was to pump out even more content. The more you post, the more chances there are of people seeing it right? Instead of a world where brands created content that solved problems, added value, or created deeper relationships with customers, we created a world where more simply equals better. That’s why there’s so much spam and so many banner ads. It’s easier to spam a million people in the hopes that 1% of them will click rather than creating something valuable for 50,000 people where 20% will click. Where does it stop?

Content marketing gives us the opportunity to rethink how brands market themselves for the better – if we can stop ourselves from trying to game the system and instead think about how to best optimize our relationships with our customers.

@Julie_Long_: Students/Alums: Submit one career advancement question for Steve and the winning question will be personally answered by him at INTEGRATE.

Post your question in the comments section below.

 

A special thank you goes out to Steve for taking the time to provide his thoughtful contributions to this article.

Online Student Life: The Importance of the Furry Study Buddy

February 11, 2015

Student life is a little different at a 100% online program like WVU’s IMC. We connect virtually through Linked In profiles and we might follow each other on Twitter, but there’s no student union to foster classmate comradery. Each course begins with an introduction post – tell us about yourself, what brought you to the program and what you hope to get out of the course? As a common closing statement a lot of students mention their families and furry study buddies. Student comradery bubbles up when we can bond over rescue dogs and typical cat antics.

So this is a post dedicated to the dogs and cats (and even a horse!) that are the loyal, late-night companions of current and recently graduated IMC students.

Add a comment below about your furry study buddy and email me [jvlink@mix.wvu.edu] a photo so we can round up some more photos of furry honorary students.

Stephanie & Roscoe

Stephanie Marchant and Roscoe

Meet Roscoe… Roscoe P Kitty Cat… or as we refer to him around here – RPKC. He has been one of two furry study buddies throughout the IMC program that kept me motivated with purrs of pride, head bumps of encouragement, and the occasional face of disinterest to keep me grounded and focused on school and not how adorable he is. Which is hard, because he is.


Andrea & Kicks

Andrea Blanton and KicksThis is my study buddy, Kicks! I adopted him from the animal shelter almost two years ago and he has been with me throughout my entire IMC journey! He likes to help me with my courses by laying on my books, carefully watching me edit my papers, and sitting right in front of the tv so I don’t get distracted!


Marie, Silas & Jericho

Marie Carly and Silas JerichoThese are my study buddies… Silas (left) and Jericho (right). They’ve helped me through undergrad and now my time in the IMC program! They’re great at distracting and helping me relax when I’m frustrated with an assignment. Oh… and they’re super cute and soft… so I mean- cuddling with them while writing a paper makes the whole homework thing a lot easier.


Rachel & Meeko

Rachel and MeekoThis is Meeko. She insists I get my homework done quickly so I can give her pets, belly rubs & kisses. She also makes me laugh when I’ve hit a wall with studying. Usually because she’s running around the house in a manner similar to parkour.


Sara & Charlie

Sarah and CharlieMeet Charlie, my one-year-old German Shepherd. He’s a rescue smile emoticon I’ve had him for four months now. Charlie makes sure I never go without a break from homework. He gets “paws on,” and he helps me by removing my laptop from my lap and inserting himself. He’s 80lbs, 26″ at the shoulder and still growing. He’s half my grocery bill. Oh, and he knows German commands. Besides the nuisance of having dog hair everywhere, he is the joy of my life.


Kelly & Capt. Jack

Kelly and Capt JackMeet Capt. Jack…as you can tell from the picture he always right there to give me help when I need it! (except when he is in the plants knocking them all over the floor) With that being said, I love him so much and I’m so thankful I adopted him this past November


Tyler & Nyla

Tyler and NylaThis is Nyla. After I finish an assignment, she’s there to offer overwhelming positivity. Although, if the program wasn’t online, I’m sure she’d still try to eat my homework.


Mary & Molly

Mary and MollyFrom 610 through 636 Molly was my constant and faithful companion. I would get stuck into my IMC books and she would be right there at my feet.


Lauren & Nora

Lauren and NoraNora is our little rescue that we adopted this fall. She’s still learning that my MacBook isn’t a pillow so I usually have to keep her in a separate room while doing DPs. There’s no more rewarding feeling than coming out once I’ve turned everything in and cuddling with this little lady.


Kate & Skye

Kate and ShyeMeet Skye, our rescue Aussie mix with bright blue eyes and adorable ears. She spends most nights laying next to me while I pound away at my keyboard only to occasionally close it on my hands as a reminder she needs love too. She’s been with me most of the program, and is pretty excited for me to finish in December so I can spend more time giving her belly rubs and treats.


Brittany & Austin

Brittany and AustinMeet Austin: He may be a little bigger than your average furry friend, but he snuggles just the same!


Carisa & Hodor

Carisa and HodorHodor thinks studying via osmosis is worth a shot.


Julie & Ruby Sue

Julie and RubyMy Boston Terrier, Ruby, is my 12-year-old IMC sidekick as she is my loyal foot-warmer and late-night companion. Here she’s basking in the midnight glow of the desk lamp. She’s survived my single days, newlywed phase, two children and now a Masters degree. Someone get this pup her own jar of peanut butter – she’s mastered companionship and deserves a treat! Any guesses on the movie character for whom she’s named?

Let us know about your furry study buddy!  We’ll post again with some more pics.