Archive for February, 2012

Direct Marketing…it’s everywhere!

February 21, 2012

I’m in Week 7 of Direct Marketing and for the past seven weeks, I have paid more attention to my “junk” mail than I ever thought possible. Pieces that I would have typically thrown away, I’m reading word for word, and I’m thankful for it (I’m sure the senders are, too!).

At work, I had a hand in a big direct mail piece we sent promoting Camp Invention, so the class truly coincided with a project for work which increased my appreciation for the IMC Program.

I’m also a big fan of Celebrity Apprentice, which premiered this past weekend. If you’ve seen the show before, you know that the premise features celebrities participating in fundraising and/or direct selling tasks. This weekend’s episode was quite interesting and filled with business strategies and marketing. 

Before entering the Direct Marketing virtual classroom, I didn’t think I knew much about the subject. Turns out, everywhere I look, whether it be my mailbox, my to-do list at work, or one of my favorite reality shows, direct marketing is everywhere!

Feedback and Evaluation

February 2, 2012

I’ve worked for West Virginia University Printing Services for almost ten years and last year was the first time I’ve ever participated in an employee evaluation. Based on my co-workers reactions you’d have thought they were conducting inquisitions.

I was in the minority as I was actually looking forward to an evaluation after nine years on the job. I wanted to know how I was doing. I actually wanted to receive feedback on what I was doing right and what I needed to improve upon. I know the biggest difference between myself and some of my co-workers is that I want to improve while they’re just happy to be “left alone” to “do their jobs”. I appreciate constructive criticism, especially as it relates to my IMC coursework.

One of the most frustrating things I experienced during my undergrad years was to receive grades on classwork without any explanation of what I did well and what I needed to work on. I’m currently taking IMC 616 Direct Marketing and the feedback in this course, as well as my previous five classes, has been invaluable for understanding, evaluating and improving my work. So I wonder, if I find feedback useful for improving my work wouldn’t my professors appreciate some feedback in order to improve theirs?

At the end of each course every IMC student is provided with the means to provide feedback regarding the course they are currently taking. These evaluations give the IMC staff and professors the information they need to adapt, modify and improve the educational experience for future students. Sadly, many students do not take the time to complete these evaluations.

Do yourself, your professor and future IMC students a favor by completing the course evaluations at the end of this nine weeks as well as your future classes. Your honest evaluation will be greatly appreciated.

If you are a current or former IMC student do/did you complete the course evaluations for your IMC classes? If not, why?