I’m in Week 7 of Direct Marketing and for the past seven weeks, I have paid more attention to my “junk” mail than I ever thought possible. Pieces that I would have typically thrown away, I’m reading word for word, and I’m thankful for it (I’m sure the senders are, too!).
At work, I had a hand in a big direct mail piece we sent promoting Camp Invention, so the class truly coincided with a project for work which increased my appreciation for the IMC Program.
I’m also a big fan of Celebrity Apprentice, which premiered this past weekend. If you’ve seen the show before, you know that the premise features celebrities participating in fundraising and/or direct selling tasks. This weekend’s episode was quite interesting and filled with business strategies and marketing.
Before entering the Direct Marketing virtual classroom, I didn’t think I knew much about the subject. Turns out, everywhere I look, whether it be my mailbox, my to-do list at work, or one of my favorite reality shows, direct marketing is everywhere!