“The internet, at this time in history, is the greatest client assignment of all time. It’s offering you a blank check and asking you to come up with something fascinating and useful that it can embrace en masse, to the benefit of everyone” (Koczon, 2012)
Design and Communications are the tools of the modern day farmer. We have the potential to plant seeds of prosperity, impact, and progress or the seeds of complacency, distraction, and destruction.
We are enabled as communicators and powered by design to deliver good. The internet is a platform and not the panacea that some make it out to be. One aspect of the digital landscape that is garnering immense attention is the proliferation of apps.
“Clients on many platforms” sure sounds like integrated marketing communications.
Those who specialize in bringing orchestration to chaos in customer touch points will enhance experiences and drive meaningful interactions. We as consumers make this a difficult task with our constant motion and desire for that which is fresh, creative, and inspiring.