The online Integrated Marketing Communications (IMC) master’s degree program at West Virginia University (WVU) enables you to earn your graduate degree in this fast-growing field from anywhere in the world. The field of IMC is changing the industry’s expectations for the professional marketer. IMC practitioners develop a single, cohesive message to deliver through multiple channels, including advertising, direct marketing, public relations, social marketing and more. In a world of mobile devices, blogs and social networks, IMC can cut through the clutter and create a dialogue between a brand and its target audience.
The authors of this blog are IMC students, graduates, faculty and program administration discussing the program from their perspective and also giving industry advice.