INTEGRATE Chicago is just around the corner! To prepare you for the event, we wanted to offer a brief preview! This event will feature breakout sessions and discussions, providing you with ample opportunities to learn, network and share with a myriad of like-minded professionals. Sessions will feature speakers from companies such as Energy BBDO, PRSA and Exelon, who will discuss a variety of topics, including: storytelling, consumer segmentation and creating effective content. Learn more about each of the INTEGRATE Chicago speakers and their sessions below. For additional information, or to reserve your spot at INTEGRATE Chicago, please visit our website. Enter discount code “INTCHI2016” at checkout, and receive $25 off your registration.
When Creative Genius Strikes: Making Work that Works | Andrés Ordóñez, Chief Creative Officer, Energy BBDO
Ordóñez has more than 15 years of integrated marketing experience, and has worked with a variety of internationally-renowned brands, including: Extra, Orbit, Bayer and PepsiCo. At Energy BBDO, Ordóñez is responsible for overseeing the agency’s diverse range of clients, and is known for igniting creativity in the office. In his session, Ordóñez will discuss the creative process—explaining how to capture great ideas and build them to their fullest potential.
Crafting Happily Ever After | Hugo Pérez, Executive Vice President, Global Head of Content & Innovation at Zeno Group, The Content Factory
An award-winning journalist, filmmaker and storyteller, Pérez has worked with some of the world’s most well-known brands, including: Mars, Inc., MTV, Starbucks and Taco Bell. Pérez’s focus is developing groundbreaking content strategies and compelling brand stories that will create authentic connections with target consumers. In his session, Pérez will discuss effective content storytelling, as well as the importance of creating a “common thread” between a brand and its customers.
The Adaptive Professional: A Look at the Rapidly Changing Requirements for the Public Relations/Strategic Communications Professional | Joseph P. Truncale, CEO of the Public Relations Society of America, PRSA
Truncale specializes in strategy, customer analysis and organizational effectiveness. From his 30-plus years of experience serving a national, professional organization, Truncale has gained the skills needed to navigate today’s transformative media landscape with ease. At INTEGRATE Chicago, Truncale will speak to his experiences and discuss the changing requirements for today’s public relations and strategic communications professionals.
Calming the Chaos: Utilizing Proper Strategy for Crisis Communications | Clarissa Beyah-Taylor, Vice President, PHI Communications at Exelon
As a communications professional with more than 20 years of experience, Beyah-Taylor has dappled in all facets of the industry, including: internal communications, advertising, media relations and crisis communications. In her current position, Beyah-Taylor is responsible for leading the development and execution of strategic communications programs. At INTEGRATE Chicago, Beyah-Taylor will draw from her past experiences to discuss the proper strategy for effectively handling crisis situations.
How to Win Search and Social Traffic with Interconnected Content | Andy Crestodina, Co-Founder and Strategic Director of Orbit
Crestodina has dedicated himself to the teaching of marketing. In addition to being an author, adjunct professor, blogger and top-rated, national speaker, Crestodina has spent more than 15 years providing web strategy and advice to businesses seeking his assistance. At INTEGRATE Chicago, Crestodina will discuss creating and promoting B2B lead generating content—emphasizing the importance of interconnected content, especially in the world of blogging.
Five Steps to Better Customer Management | Bryan Bennett, Author of “Competing on Healthcare Analytics
In addition to being an internationally known analytics, healthcare and leadership expert, Bennett is a businessman, author, speaker and professor. Bennett’s more than 25 years of experience creating and implementing new business strategies, processes and products led him to working with brands such as Rogaine and Microsoft. During his session, Bennett will discuss the process of segmenting consumers based on their value.