Archive for August, 2017

Education for the Traveler

August 14, 2017

I never knew how much the world had to offer until I stepped into it and decided to live. For sure, everyone has their own idea of living— some aspire to have the white-picket fence and a home filled with a family, while others, like me, have decided to break away from the ordinary and travel with an uncertainty that is fueled with the idea that everything will workout in the end. In 2011 I did something almost unthinkable for a hometown girl from Kentucky, I became an expatriate. America will always be home, but the world has been calling me, and I can’t shake off the need to answer.

Since moving abroad the amount of history that I have seen with my very own eyes and have touched with my very own hands is countless. I am able to do all of this because I made the decision to become a certified TESOL teacher, which means I teach the English language to those who want to learn it. Teaching English abroad has been the most rewarding job I have ever had, but two years ago I decided I wanted to start making a change and that’s when I discovered the IMC program at WVU.Picture2

Working on my master’s degree while living abroad has been great! Don’t get me wrong, it can be very challenging, but that’s the best part. It makes me get out of my comfort zone and explore my community. I am currently residing in Riyadh, Saudi Arabia and being able to experience the culture and how IMC comes into play has been such a learning experience. The culture here is very different than what I grew up knowing and being able to understanding that and use it throughout the IMC program has allowed me to bring a new dimension to my class discussions and papers.

Throughout the program I have noticed several differences in advertising, but the one that stands out to me the most is the lack of women in advertisements. Women’s body parts are not allowed to be out on display, so getting creative on how to advertise is a must, especially if you’re selling women’s clothing. Another hot topic is the fact that women can’t drive here, regardless of personal opinions on this matter, as a student who is studying IMC I have found that women in this country have really utilized social media in order to work from home and some have become very successful.

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I typically get the same questions about living in Saudia Arabia. Is it safe? Do you have to cover your body? Is the food good? I always answer with, Yes, I feel extremely safe here. Yes, I have to cover my body by wearing an abaya. There are times I cover my hair and times I don’t. It is not compulsory for me to cover my hair, but a vast majority of the people living here do wear a hijab (head covering). If you’ve never had Middle Eastern food, you’re missing out! However, Riyadh is home to almost any western restaurant you can think of. This city is full of expats, so the food choices are endless.

I am still not done traveling, as you can see I’ve only dipped my toes in the water, but I do like that I will have a career path that’s different than teaching when I decide to try it out. I may even take my IMC degree with me into the education field. Being an ESL teacher has allowed me to travel and see the world and to meet the most amazing people along the way. It is because of my lifestyle I even discovered the IMC program. For that I am grateful.

I implore you to step out of your comfort zone and travel, the world is beautiful.


Milinda Gray is currently a TESOL teacher in Saudia Arabia, and she is a student in the Integrated Marketing Communications master’s program at WVU. 

Get Down to Business: 10 Qualities of Strong Job Seekers

August 11, 2017

I have had the good fortune of meeting and counseling thousands of job seekers during my life.

Former interns and co-workers, my alumni network, congressional aides, reporters and editors seeking to transition their careers, college professors on behalf of their top students, graduates of my own online course, colleagues in professional associations, and employers who have hired my mentees and want more employees like them all contact me for advice. Networking is the name of the game, and it beats solely searching for job postings.

After years of giving advice, it has become easy for me to spot the job seekers who have the most promise. They often exhibit these 10 attributes in exploring new positions or chances for advancement.

1. They know what they want and don’t want.

If an applicant says they are open to anything in any city, then I know that it’s far too broad for me to be helpful. Job seekers need to conduct research and know the types of positions, particular locations, and specific organizations they’d prefer working for to be able to secure specific recommendations and leads. Networking is more productive if people are realistic about their capabilities, experience and optimum job environments.

2. They are not obsessed with their résumés.

Résumés are essential, and should be complete, factual, concise and have no typographical or grammatical errors. However, it is excessive for someone to hire a résumé editor in the first 10 years of their career. Instead, job seekers should focus on WordPress sites, portfolios, short videos, business cards and other tools that complement their résumé.

3. They exhibit strong listening skills.

Time is precious for all parties. I do not need your life story or history of career failures to learn more about you and to offer some tips on networking targets and job leads. It is helpful if the person I am counseling is prepared to take good notes and to follow up quickly after our session. The first conversation we have — whether it’s on the phone, via email or in person — is not intended to be the only or last networking session.

4. They offer feedback and explanations in a purposeful and concise way.

The way people answer my questions is indicative of how they would do so in a formal job interview — and sometimes I am looking for talent to join our agency. Therefore, I appreciate those who are professional and provide constructive feedback.

5. They maintain a robust LinkedIn profile.

Employers I work with consult LinkedIn in almost every circumstance to learn about a job seeker’s career history. One should always try to maintain a positive online social media presence, especially during a job search.

6. They possess strong references and relationships.

It speaks volumes when someone takes the time and effort to ask for support and recommendations. Likewise, those who serve as references to young people are special individuals. It matters who you select, how well you know them and whether you trust what they say. For those who offer no substantive references: It will be a longer, more arduous job search without the human capital.

7. They connect with me, and other references, on social media.

If a prospective job seeker contacts me on LinkedIn or Twitter after a counseling session, I see it as positive and not presumptuous. Bring on the connections and the networking for life.

8. They’re willing to tap connections in their home state and alumni networks.

It speaks volumes when young people (or older adults seeking new career paths) have not consulted their home state or alumni networks. People in cities come from all over the globe, and we need to use every asset we have at our disposal in seeking jobs.

9. They are open to learning new skills, volunteering and meeting new people.

I look for individuals who are willing to take risks through internships, studying abroad and sometimes even delaying graduation by a semester for experiential opportunities. I also often invite people I have just met to accompany me to professional or networking events so they can meet people in a short time frame. Those who do not hesitate to take me up on the offer go up a rung on the ladder.

10. They follow up.

It doesn’t take much time to send a thank-you email or handwritten note, or offer a gesture that might help you stand out to someone who can guide your career search. The person who included a $10 Dunkin’ Donuts gift card in her handwritten thank-you note, for instance, is someone I still periodically get lunch with.


Mike Fulton directs Asher Agency’s Washington, D.C. office and teaches public affairs at West Virginia University’s Integrated Marketing Communications program. He worked in the U.S. House of Representatives for 10 years and has been in communications and advocacy for the past 25 years. Connect with him at mikef@asheragency.com. This blog post originally appeared in PRSA Tactics.