Comfort zones—we all have them. Some of us break out of them more easily than others. For me, this last year has been all about stepping outside my boundaries of comfort—such as deciding to pursue a significant career change and starting the WVU IMC graduate program. Also, becoming a student blogger definitely involved moving beyond my normal level of comfort. I have never blogged before, but I’m excited to write and share some experiences!
So, as one of the new IMC student bloggers, I just wanted to introduce myself to everyone! My name is Breanna, and I am currently working on a career transition out of the Air Force and into the marketing field. While the Air Force has been a great experience (I’ve had the opportunity to travel to Afghanistan, Africa, Kuwait, and multiple states in the U.S.), it is time for me to move on to the next chapter of my life.
I have always been extremely intrigued by how businesses operate—but more specifically, how businesses develop and implement marketing programs. Every day we come into contact with different marketing programs through various communication tools such as commercials, sales promotions, social media, and advertisements. Each tool is used to send a message. Each marketing message tries to cut through the clutter and competition and attempts to make a connection with consumers. It’s all so very interesting, and I’m extremely glad that I get to develop these marketing communication skills in this IMC program.
I’m currently in my third course, and it has been a great learning experience so far. Despite the fact I have no background in marketing or business, I feel really comfortable with the class materials and assignments. So, for those of you who are interested in pursuing the IMC program, don’t worry if you have limited experience with marketing! Also, for those of you already in the program, I hope you enjoy the blog!