We’re just one week into the IMC summer break, so I’m going to come across as a big buzzkill here, but fall classes are now less than four weeks away. I’m actually chomping at the bit because this fall will be my last term in the IMC program — that much-awaited sense of accomplishment is looming large. I was thinking about my early fall class, IMC 629 – Mobile Marketing, today and realized how ideal it is to be taking this as my final elective before the Capstone class in late fall.
After all, if I had taken this class when I started the IMC program last January, just 18 months ago, I would have been learning about mobile marketing in a world where: the iPad didn’t exist yet; less than 1 in 5 Americans owned a smartphone (one-third do today); and Foursquare was 3400% smaller than it is now.
The rate of change shows no sign of slowing, either, especially considering some of the news items that have appeared in the past two weeks alone:
- The B&N Nook Color can now be converted into an Android-based tablet.
- Minority and low-income consumers are likely to use a smartphone as their primary device for Internet access
- Apple has twisted the arms of Amazon, B&N, and others to ensure that it gets a cut of any in-app sales
We all know that technology moves fast, but mobile is moving fastest of all (The Washington Post reports that the rate of smartphone adoption outpaces almost any other high-tech product category, ever).
The lines are blurring, too, now that the e-Reader brands are entering the mobile spaces as tablets, apps, and advertising platforms.
My head is spinning so quickly at this point that I’m not even sure how to wrap-up this post. So, how about this: please share your thoughts about strategies for applying IMC principles to mobile platforms and we’ll talk about it in the comments. Then, I’ll come back in October with an updated post based on what I’ve picked up in IMC 629.
Sound OK? Great, then I’m going to go to bed. As soon as I check Facebook, scroll through my news apps, and take my turns on Words With Friends. What can I say? We’re living in a mobile world.