In today’s day and age, information is EVERYWHERE! From television and radio to billboards and magazines, products and services are constantly being advertised, and, frankly, people are becoming desensitized. So, in a world of advertising-overload, how can you make your company stand out and leave a lasting impression with its audience?
Matthew J. Pye, Vice President of Corporate Affairs at Just Born Quality Convections, addressed this question during his session at West Virginia University’s 2016 INTEGRATE conference. Pye faced this issue first-hand while working for Just Born, maker of the iconic Peeps, Mike & Ike’s and Hot Tamales. He says, in order to make your company and its products stand out in a crowd, you must learn to leverage three things.
1. The power of partnerships
Together, everyone can achieve more! To be successful, partnerships must optimize the strengths of each party to create win-win situations.
2. The power of public relations
Although advertising sustains brands, it’s public relations that builds them. Utilize any and all public relations and publicity to create buzz about your organization and its products.
3. The power of branding
You and your company’s employees should be your biggest brand evangelists. With that being said, to be successful, start your branding efforts from within.
By successfully leveraging the power of partnerships, public relations and branding, your company will undoubtedly stand out among its competitors. In the words of Matthew J. Pye, if you are ever having trouble, just remember to K.I.S.S.—Keep It Simple Stupid!
For someone like me, who is contemplating a career in corporate communications and branding, this session was extremely enlightening. To hear from someone who has worked with an iconic brand like Peeps, was a treat sweeter than the candy itself.
-Megan Bayles
Tags: IMC, INTEGRATE 2016, integrated marketing, Integrated marketing communications, WVU, WVU IMC
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