INTEGRATE16 Video: Advice for Young Professionals 



I’ll be honest with you. I was a little nervous about coming back this year for INTEGRATE. My first two trips to WVU brought outstanding presentations from Paul Roetzer, Marcus Sheridan, Scott Cuppari, Elliott Nix, Lee Odden, Bill Oechsler, Gini Dietrich, David Higdon, and so many more. With everything going on this year I didn’t have as much time to research the speakers, connect on social, or even find out which of my colleagues from class would be attending.

I was nervous that I wouldn’t get as much out of the conference this year. That hesitation paired with the fact that I was a recent graduate and not a current student made me wonder if attending the conference was going to provide me with the same refreshed, renewed, and excited attitude I’d found in previous years. I’ve always thought of INTEGRATE as my group therapy session – a place to network with likeminded marketers that inspired and challenged me.

I can safely say that for the first time in my life I was wrong. Well, maybe not wrong – despite my nervousness I figured I’d get something of value out of the conference – but as I wrapped up day one I knew this conference would be right on par with the last two years. As I listened to the speakers, reconnected with faculty, and chatted with colleagues, I couldn’t help but wonder what the next step was. So, I asked a few conference attendees about what they would do differently if they had the chance to go back and do it again.

“If you could go back and give yourself (as a new-ish professional) once piece of advice what would it be?” 

As always, I was inspired and comforted by their answers. After sitting down with Geno Church, Karen Freberg, and Mike Kohler, I not only felt inspired, but a little less crazy. Listening to their stories helped me realize that other professionals have faced the same challenges I was facing. Plus, their words of wisdom and outstanding advice gave me some ideas on how to turn things around. Check out this short video capturing their answers.

With that, what would you do differently? What advice/life lessons do you have to share?


3 Responses to “INTEGRATE16 Video: Advice for Young Professionals ”

  1. Valerie Lee Ater Says:

    Amazed that I am not alone in the hesitation regarding attending INTEGRATE16 as a recent graduate. Upon arriving on Thursday afternoon I saw very people that I had met in previous years and felt a sense of emptiness as I no longer would have the conversations with others about current classes or upcoming classes.

    Although excited about INTEGRATE, I was hesitant as to whether or not I would “fit in”, whether I would get that sense, as you said ,of renewal, feeling refreshed and invigorated. Apparently this is a common feeling among recent graduates.

    I love the refreshing “if I knew then, what I know now” video clips that you’ve included in your blog. Each speaker offered personal and sound advice that can be taken to heart by those entering the IMC program ( or the many facets of IMC in the real world), but also those who are tenured in the communications and marketing worlds.

    Your innate sense to capture the thoughts and feelings of so many never ceases to amaze me!! I love the personal as well as professional candor that you’ve captured and will cherish the sense that I am not alone in my “emptiness” as a new graduate and that fear and confidence are traits that mold us into the communicators and marketers that we can become.

    • KatShanahan Says:

      Hi Valerie!

      Thank you for sharing your comment and your kind words about the post. I know I say it a lot, but I do feel like the conference is a bit of a therapy session because every time I attend I realize that whatever I’m feeling (unsure about a new marketing plan, hesitant about new opportunities, etc.) there are likeminded marketers willing to share their story. It’s a great feeling to come home from a conference feeling like you’ve made connections with new people and can call them up when you need a new perspective.

      Hope to see you at INTEGRATE again soon!

  2. WVU IMC June Monthly E-News | WVU IMC Student Blog Says:

    […] INTEGRATE16 Video: Advice for Young Professionals – Kat Shanahan […]

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