Hello Capstone.


We are WVU

“Faith is taking the first step even when you don’t see the whole staircase.” – Martin Luther King, Jr. 

Perspective is a principle thing. Your vision is a catalyst for the prolific. One of the most beautiful elements of an academic journey is the ability to stop and take some time to look back and soak in the highs and lows. Enter IMC 636 Campaigns. Some say it’s the journey not the destination that counts. Here’s a little perspective into my capstone journey in the IMC program at WVU. Hold on tight. Grab a latte because it’s a wild one!

Home/office converted into an ideation lab? Check. Mock whiteboards? Got you covered. A full arsenal of colored whiteboard markers? You betcha! Email conversation with a senior advisor to none other than the Knight Foundation, a leading champion of transformational ideas that promote quality journalism, advance media innovation, engage communities and foster the arts? Thank you Mr. Newton. A full online survey with over 50 responses powered by Survey Monkey. 84 references containing unique insights.

Real Ideation

So…that’s how you come up with the big idea? Hello research. Hello Pinterest inspiration board. Focus group comprised of story completion tests, word association, q&a, and drawings. Now that’s a bit much que no? How about actual business cards to promote my new mock multicultural youth marketing agency Unrivaled (I call first dibs on that one. I might actually use it in the future!) All part of an effort to soak in the full graduate experience and put into practice everything learned and explored over my tenure in the IMC program. Of course, heading to New York on official business would be the ultimate cherry on top!

Capstone Campaign

The IMC Campaigns experience is a great opportunity to get that agency feel and understand what it’s like to put together a proposal and plan for a stellar pitch. Unfortunately, a real agency probably wouldn’t have been afforded the luxury of nine weeks.

SWOT Analysis

Overall, the energy put into this project is the energy you can expect. It’s been a real blessing to participate in what has been a great capstone experience. I look forward to continued momentum and what lies ahead as a WVU IMC graduate and a champion of bold ideas, prolific communications, and impactful engagement. As a token of respect to my fellow IMC graduates and those about to begin the capstone journey…may I present to you none other than the entertainment of the one…the only Hovercat!!

Hello entertainment.

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2 Responses to “Hello Capstone.”

  1. jelise2012 Says:

    Jose – congratulations on completing the capstone and the program! Unfortunately the YouTube video doesn’t seem to be working.

    • josehuitron Says:

      When you click play it asks you to “Watch on YouTube.” However, I just adjusted it to take you to YouTube. It should work now.

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