Posts Tagged ‘Vocus’

Part 1: Marketing free content

August 21, 2013

If you haven’t started following Vocus on Facebook, I would highly suggest giving the company a thumbs up. If I hadn’t, I would have missed an opportunity to get a free copy of Jay Baer’s New York Times Best Seller “Youtility.” All I had to do was simply register for an upcoming webinar hosted by Baer and post a picture of my registration in the comments section of the post.

A few days after I registered, I received a hardback copy of Baer’s book along with a desk calendar filled with marketing quotes from thought leaders like Jason Falls who spoke at INTEGRATE 2013.

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Not even a week before I had bought a digital copy of Baer’s book! If only I had waited, the content would have been FREE!

This is the second time this month I was too overzealous to pre-order digital content. As a huge fan of the singer songwriter duo, The Civil Wars I preordered their album on iTunes. As soon as the tracks were released and downloaded to my computer, Starbucks was offering the content for free via their iTunes channel! Coincidentally, it didn’t take long for the duo to reach #1 on the Billboard charts.

What do you think of brands offering free content in exchange for increased downloads or registration numbers?

If you don’t mind the tradeoff, sign up for a webinar that Vocus is holding. You never know when a Facebook post of a stack of books will appear that states “We’re doing it again!”