5 Reasons Why You Need a Social Media Influencer on Your Payroll

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Everyday, more and more companies are integrating content creators into their emerging media efforts. From YouTube beauty gurus to Instagram celebrities, influencers have wiggled their way into becoming a major element in specialized content marketing efforts.

Using social media influencers in your marketing is the practice of building relationships with the people who can build relationships for you. Whether an influencer’s audience is small or large, an influencer can reach consumers via their blogs and social networks that your brand may not be able to.  – Group High

So let’s jump right into it! Here are 5 AMAZING reasons why you need to add a Social Media Influencer to your payroll.

1.) They are well known… 

Social Media famous people have branded themselves so well online that your consumers already know them and consider them the gatekeepers in their respective fields.

Just check out this clip of Tyler Oakley on The Ellen Show … and he is famous for social media alone.

2.) Their audience trusts them…

Consumers want authenticity from the brands they interact with. When marketers equip influencers with an entire experience to share about a brand or product the posts are more engaging.

Let’s be real, influencers have positioned themselves to be thought of as experts in everything from hear to politics, and consumers would much rather hear what they have say about a product as opposed to a employee for a company.

Nine times out of ten, if a consumers had questions about the quality of a product and asked both a employee for the company and a respected influencer what they thought of the product; they would probably allow the influencers’ words to outweigh the employee.

90% of consumers trust peer recommendations. Only 33% trust ads

Your employees are like a walking advertisement for your company. This alone makes it hard for consumers to believe that if your product really isn’t as good as you claim it is, your employee would actually tell the truth and admit that it isn’t.

But, with influencers, they see them as regular people, just like them, and often feel as though their opinions are more organic – making it more truthful in their eyes.

3.) They are trendsetters…

Their supporters  look to them for the latest trends and for guidance in incorporating them into their daily life. Now, more than ever, social media personalities are being considered the trend setters (and in some cases, enders). They are able to use their platforms to urge large groups of people into thinking that something is in, out… or going to be in.

A recent study from the Journal of Consumer Research has found that people who are active in social media are likely to be influenced by the opinions of those they follow on those social media channels. For marketers and business owners, this means that connecting with trend setters who have a large amount of followers is more important than ever.

To keep a long story short, you need them to say that your company or products are in!

4.) They have a pre-assembled target audience…

When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods.

Influencers have already developed a close knit relationship with their followers who are members of your target market. This means that hiring them will allow you to tap into it and convert their fans into your consumers.

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With social media influencers having audiences of sometimes more than a million people, it’s a win-win situation for both parties!

 

5.) They are flexible

Social influencers can provide a cost-effective way for startups and smaller businesses operating on a limited marketing budget to reach new customers.

If you aren’t ready to add them permanently  to your payroll, there are ways in which you can still work with them. You can draw up an endorsement deal or just pay for them to attend one of your events, post online about your products,  or you can even get them to review your product or give them a promo code to promote online.

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The best way to gain the trust and attention of the influencer’s audience is to have the influencer engage with your product and either create content around the brand or testify as to what the product has done for them.

The possibilities are endless, but it’s up to you to make sure that you take advantage of this new and happening buzz ed-about strategy to increase your stake in your target audience.

-Katra Cunningham


Katra Cunningham  is an IMC student currently in IMC 619 Emerging Media & the Market. This blog post originally appear on her blog: Emerging Media…as told by Katra. Check out her blog for more posts!

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One Response to “5 Reasons Why You Need a Social Media Influencer on Your Payroll”

  1. September WVU Reed College of Media Online Programs E-News | WVU IMC Blog Says:

    […] 5 Reasons Why You Need a Social Media Influencer on Your Payroll – Katra Cunningham […]

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