Succeeding in the IMC program: I asked, they answered.



It’s that time again—the start of classes. We hope you have a great semester, and to help you do that, I asked a few grads their advice about what it takes to succeed in the IMC program. Here is what they had to say!


“In my experience, the IMC program is a very different program for each student; while Headshotsome people can finish in under two years, others find it difficult to double up on courses for multiple semesters to accomplish graduation as quickly as others. My advice is to do what works for YOU, your work load and your family. Don’t try to go off of anyone else’s timeline or compare your journey to that of another student. As I always like to say, ‘Keep your eyes on your own paper.’ :)”

-Mel Moraes ’14, Digital Marketing with UPMC


“I would recommend that students become active participants in their classes. I was very IMG_4651.jpgactive on the discussions boards, and it helped me gain more knowledge about the industry as a whole—and allowed me to succeed in all of my classes. Also, don’t be afraid or nervous about challenging yourself with classes that are not familiar to you. I took three electives that I knew would broaden my skills in marketing communications. This program helps you become a better professional with skills that are applicable to a wide variety of marketing communications positions.”

-Ryan Nolan ’16, Global Public Relations Program Manager, Johnson Controls

“One of the advantages of the WVU IMC program is the diversity of the students and professors – geographically, professionally and personally. You will meet some amazing

IMG_5851.JPG and inspiring folks. And while you may only spend 8 weeks with them, try to get the most out of that time. Connect with them on social media and work at keeping the relationships going. It’s easy to just focus on getting your assignments and discussion posts done, especially when you have a demanding job and busy personal life. But take the extra time to build those relationships with your peers in the program.”

-Andrea Joliet ’16, Director of Corporate Communications, Akron Children’s Hospital


“Remember that the expectations in graduate school are more similar to those in the ‘real world’ than those in previous schooling and undergrad. Succeeding at this level if all about exceeding expectations. I often tell students that doing what is required is a C in grad school, doing it well is a B and being among the best in the class earns you an A. Keeping this in mind as you approach assignments and discussions is the best advice I can offer.”

-Matthew Cummings ’06, Assistant Director of Online Programs, WVU Reed College of Media

“There is so much opportunity available to students in the IMC program, but you have to make the decision to dedicate yourself, and take the commitment seriously. Because all Unknown.jpegof the IMC courses have the same weekly schedule, you only have to adjust your personal habits once to get in the routine. For me it took about four weeks to acquire new habits and get accustomed to the schedule. At that point it became a lifestyle. Staying organized and on task is important in any graduate program, but perhaps more of that burden falls on the student when the program is online. When I started the program, a fellow classmate suggested I open an Evernote account. That proved to be great advice and helped to keep all of my research organized. You will want to save all of your research so that you can refer to it for multiple courses throughout the program, and for the capstone.”

-David Hazelton ’16, Design Director, ProShare Advisors, LLC

One Response to “Succeeding in the IMC program: I asked, they answered.”

  1. August WVU Reed College of Media Online Programs Monthly E-News | WVU IMC Blog Says:

    […] Succeeding in the IMC program: I asked, they answered. – Ally Kennedy […]

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