Start With The End Game In Mind

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EndGameBlog.pngcurriculum map

Retrieved from http://imc.wvu.edu/curriculum/curriculum-map

As Capstone drew near, one of the things I focused on was how can I leverage my other classes to help me deliver the best capstone project?

For Crisis Communication, I developed a plan for the CDC and in Audience Insights I tried to look at why people were or weren’t vaccinating. Both of these built on the campaign I had developed for PR Concepts & Strategy.

All of this pre-work really helped me get a head start on my campaign; don’t get me wrong, there was still a ton of heavy lifting and questions to answer. Having spent time researching vaccines and the CDC, I was acutely aware of new articles and research and filed them away into my capstone folder.

So what does this mean to you? As you lay out your course schedule, try to be conscious of the end game, developing an integrated marketing campaign. If you know your company already, which classes will help you get there? How can that company be represented in those classes? For example, in Brand Equity I selected Taco Bell, perhaps I should have picked the CDC or the Michigan Department of Health and Human Services (my campaign was focused in Michigan). Will your campaign require a big internal communication plan, then take that class? The bottom line, don’t take your schedule lightly, take the time to plan it out.

Here are few tips:

  • Decide when you will take 636 Campaigns. Campaigns is only offered in late fall, late spring and summer. Plan your schedule to hit one of those. Personally, I do not recommend taking a semester off before Capstone, I would have lost all motivation.
  • Check your electives first. Unlike the core courses, every elective isn’t offered every semester. If you want to take Global Brand Communication, you will have to plan for it.
  • Which teachers? Deciding if there are teachers you want to take is also important. Talk to other students. WVU IMC also awards the Alexis Vanides teaching award, you can see past winners here http://imc.wvu.edu/about/teaching_award
  • Put it on paper. Lay out your schedule (use this http://imc.wvu.edu/advising/course_schedule) with your wish list and your back-ups. Prior to registration, find the course numbers and copy them there. That way when registration opens, you’re just copying and pasting the numbers into the system, not searching.

Here’s to #owningit!

 

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