Have you considered INTEGRATE 2016 and IMC 621?

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Spoiler Alert…. This is my hard sell (I am not a spectacular sales person, so pun intended) for INTEGRATE 2016 and IMC 621 (the professor and curriculum are updated for 2016). I understand there are a lot of electives and we are in a digital program, however sometimes real-life connections and a class that was not on your agenda are worth the risk.

As many of you know, WVU is hosting INTEGRATE conferences in multiple locations. However, the flagship event is hosted in Morgantown and IMC 621 ‘Current Topics in IMC’ is centered around INTEGRATE 2016. Check out WVU’s 31 reasons to #attendINTEGRATE.

My journey to INTEGRATE started at DTW, continued through PIT and on to Morgantown:

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The conference is well organized, moves quickly and provides you with information that you will be able to draw upon in future classes. Personally speaking while attending, I was able to use information that Scott Cuppari shared regarding Coca-Cola’s age limit for advertising in IMC 619.The collaboration and participation across faculty, administration and students was amazing; #integrate15 even trended locally and shows the impact this group has in the social space.

Beyond just the conference agenda, for those of you curious around the expectations of Capstone, I highly recommend the overview that kicks off INTEGRATE. Those in 621 followed the Capstone prep with a class meeting. So why am I making a hard sell of INTEGRATE and IMC 621? INTEGRATE has a plethora of content that I would never have discovered before IMC 621; what grad student has time to watch that, unless it is part of your class?

Social and digital media are excellent, but real life connections still matter. Having the WVU IMC program online is probably the only way I would be able to complete my Master’s degree. But the ability to make real world connections with classmates, faculty and teachers was tremendously helpful.

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Talking and spending time with people can dramatically change your impression of them, particularly if the only other interactions you have had are through their written words. What’s not to love about attending a great conference, as part of a class where you learn and discover excellent integrated marketing messages from analytics, to direct marketing and everything in between?

Understanding their backgrounds, jobs and families outside of what you have seen or read online is an important component to interpersonal connections. In addition, most of my relationships with the Professors did not extend beyond our classes, so being able to spend time learning about their careers and the classes they teach is very impactful. Had I not been so far into the program, I probably would have changed some of my electives based on those discussions.

Real world connections are not just good for our brains, they are good for our health too. “When you share a smile or laugh with someone face to face, a discernible synchrony emerges between you, as your gestures and biochemistries, even your respective neural firings, come to mirror each other. It’s micro-moments like these, in which a wave of good feeling rolls through two brains and bodies at once, that build your capacity to empathize as well as to improve your health” (Matter, 2013).

Reference
Matter, G. (2013, March 23). Your Phone vs. Your Heart. The New York Times. Retrieved from http://www.nytimes.com/2013/03/24/opinion/sunday/your-phone-vs-your-heart.html?_r=1.

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