Advancements in technology now allow us to communicate with each other instantly through text messengers, Skype, Face Time, and other platforms. But have you ever wanted to learn more about a brand or receive news about the company from their CEO through live broadcasts on your smartphone?
One of the great things about the IMC program is that the program evolves quickly and adapts to new technologies. In one of my elective courses, IMC 628 – Applied Public Relations, I was able to create a crisis communications plan for one of my assignments. Once I learned about the new app, I started thinking about how I could incorporate it into my crisis communications plan.
Thanks to my boss, I recently learned about a new mobile application called ‘Periscope’ that allows users to broadcast videos live. As their website says, “A picture may be worth a thousand words, but live video can take you someplace and show you around.” Using Periscope allows people to share their moments with others without actually having to be there in person, but still having the sense of being there and interacting with someone in real time. You can see some photos from the Apple App Store of the application below:
Many brands have begun to use the application to show the audience what the brand is all about, what they have to offer, and build relationships with their customers. The app would allow someone in the company to respond to questions via live video and would show the audience that the brand is being transparent and genuine.
Have you had experiences with the app? Do you think the app will continue to grow in popularity with brands?
As always, I would love to hear your thoughts!