Hear from #Integrate15 Attendees – Why INTEGRATE?



The INTEGRATE conference, hosted by the West Virginia University IMC graduate program, is scheduled to celebrate its fifth anniversary as the event that brings marketing industry thought leaders and professionals together in Morgantown, WV to discuss and debate the ever-evolving field of Integrated Marketing Communications. As a veteran three-time attendee, I feel strongly that you should make the investment to attend. You will not be disappointed in the material presented and the professional connections that you will gain during this information-rich two-day event! 


• #Integrate15 attendees are coming to Morgantown from 32 different states and Washington, DC.
• More than 40 organizations have sponsored #Integrate15, donating almost $4,000 worth of food and prizes!
• Four #Integrate15 speakers are IMC program students or graduates – Scott Cuppari, Diane Centeno, Andy Flick and Cyndi Greenglass.


Outside of the general and breakout sessions, the INTEGRATE conference offers attendees the opportunity to participate in a resume review session. This is just one example of one of the many perks of attending INTEGRATE.



“As a WVU IMC student, there are several things that you have to do. You have to communicate weekly on the discussion board, you have to take capstone, and you have to go to INTEGRATE. It is the conference where you build your foundation for networking with fellow classmates, professors, as well as building your professional network. I would recommend this conference to current students as well as graduates.”

– Jessica Garrett Modkins
Graduated Fall 2014


INTEGRATE wasn’t just about learning from some of the industry’s best, but also allowed me to network with other professionals and meet my classmates face-to-face.  It is a great opportunity to build bonds that you wouldn’t normally get the chance to build.

Colin Haas
Graduated Spring 2015 

“Prior to attending INTEGRATE, I felt somewhat disconnected socially from my classmates & professors. After INTEGRATE, I felt connected to a group of individuals that I could learn and grow from past the point of graduation. It is because of INTEGRATE that I have formed relationships with people who have left a direct impression on both my professional and personal life.”

– Laura Pearson
Graduated Summer 2014


“Last year was my first time at INTEGRATE. Conference alumni set my expectations high as they lauded the experience, and I understood why once I attended. Between having the opportunity to listen to industry professionals– including former classmates, meet instructors who I’d only spoken with online, and network with new acquaintances, I found INTEGRATE educational, connective and motivational.”

– Rebecca Olsavsky
Graduated Spring 2015 

“While INTEGRATE is an opportunity to connect with classmates and professors – it isn’t just for IMC students! I have the opportunity to attend many different Marketing/Communications conferences throughout the year and this is always one of my favorites. INTEGRATE gives IMC professionals access to relevant content presented by engaging speakers that are available to connect and discuss following their sessions. I’m very much looking forward to attending INTEGRATE 15.”

– Sarah Shank
Graduated Spring 2015 



Paul Roetzer – Founder & CEO of PR 20/20 and Author
Marcus Sheridan – Inbound Marketing Consultant, Speaker and Author of The Sales Lion blog
Lisa Nirell – Chief Energy Officer for EnergizeGrowth® and founder of Marketing Leaders of DC™
Steve Radick – Vice President and Director of Public Relations for Brunner
Melanee Hannock – Senior Vice President of Marketing for ALSAC/St. Jude Children’s Research Hospital
Andy Flick – Director, Midwest Promotion, RCA Records/Sony Music Entertainment
Scott Cuppari – Global Marketing Director, Coca-Cola Freestyle
Diane Centeno – Vice President of Marketing for SeaWorld & Aquatica
Rod Brooks – Vice President & Chief Marketing Officer (CMO) for PEMCO Mutual Insurance Company
Patti Girardi – Vice President of Marketing & Creative Services, Chartwells Higher Education Dining Services
Cyndi Greenglass – Founding Partner and Senior Vice President, Diamond Marketing Solutions
Duane Dub – Retired Global Senior Marketing Manager in IMC, IBM
Sharon Martin – Vice President of University Relations, West Virginia University
E. Gordon Gee – President, West Virginia University

Featured Topics 

• The Metrics That Matter: How To Build Performance-Driven Marketing Campaigns
• Marketing To Generation Z
• Creating Demand For Your Brand
• How To Avoid The Content Marketing Arms Race
• They Ask, You Answer: A Revolutionary Sales And Marketing Strategy For The Digital Age


Discounts for #Integrate15 are still available! Students and graduates can enter code “IMC2015” at checkout for an additional discount. Register now.

Looking forward to seeing everyone at #Integrate15!

2 Responses to “Hear from #Integrate15 Attendees – Why INTEGRATE?”

  1. Nick Taylor Says:

    Great post Julie!! I agree the Integrate conference is a great investment to met industry thought leaders as well as our awesome classmates. This is my second year attending the conference and it is great to see friends I made last year and the new ones that I am meeting now. Colin said it best in his quote, “It is a great opportunity to build bonds that you wouldn’t normally get the chance to build.” I definitely recommend Integrate anybody who can make it!

  2. LISA SANDS Says:

    The speakers are great, but one of the best things about the whole IMC program at WVU is the opportunity to meet and engage with students, professionals in thier own right, from all across the country. I count many of these attendees as friends and resources. Nice to be back!

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