When a Brand Really ‘Gets’ You

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Isn’t it refreshingly creepy when a brand really “gets” you? I’ve been a Real Simple reader for a decade, but recently I’ve not been that interested in the content. How many ways can one really use a lint roller? And how many more things can I clean with lemon juice and white vinegar? And no matter how hard I try, I’ll never fold a fitted sheet so that it is not recognizable as a fitted sheet.  In fact, why would I not want to know which one is a fitted sheet.  I want to know! Just as I was considering letting that subscription go, I reengaged with Real Simple via a spin-off Instagram account that resonates deeply with me. WomenIRL is “an account that features real images from women’s feeds that give a more realistic, unfiltered perspective of everyday life.” Sure, we love to dream about perfectly staged coffee tables and fresh flowers in every room of the house, but Real Simple just proved to me that they REALLY GET ME when WomenIRL launched.

Women IRL 1

Women IRL 3

WomenIRL 2Now, throughout the day as I mindlessly check my Instagram feed between meetings or while waiting in the drop-off line, I get quick hits from a brand that say, “hey, I know how you feel.” And that puts Real Simple back on my mind in a very good way. No need for a multi-million dollar Super Bowl ad, just give me a few crowd-sourced ‘grams that show me that you know me and I’m totally yours again. Well done, Real Simple.

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