Being a twenty-something is tough… on your skin. At least, that’s the connection Origins is making in an effort to reach women in their 20s with its #QuarterLifeCrisis campaign.
The skincare company has embraced the “tongue-in-cheek quandaries” used by the target market on platforms like Twitter to guide its witty approach to the campaign that is designed to promote the launch of the brand’s Original Skincare Renewal serum.
Scroll through Origins’ Twitterfeed and you’ll find quirky, relatable content with humor that is worthy of a retweet.
Does this campaign have longevity, or will it grow old quickly with millennials?