A 20-Something’s Take on J.Crew Segmentation

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Shopping for clothes online, it’s instinct to immediately find your designated section as a consumer. Women. Men. Girls. Boys. Baby. 

J.Crew’s new take on the e-commerce experience is quite refreshing as the apparel company invites female site visitors to shop “Style At Every Age.” Instead of just shopping by category, women can find inspiration by their age. Whether you’re in your 20s, 30s, 40s, or 50s+, the company has a feature collection of clothing and accessories available for that target.

jcrew

J.Crew Creative Director Jenna Lyons is quoted on the site: “In my 20s, I wore rollneck sweaters, with short shorts. A lot has changed since then. Some 20+ years later, I still love J. Crew . . . just differently. Here are four women whose style I admire . . . different is beautiful. xx Jenna”

Personally, I found it an enjoyable browsing experience as it almost felt like Pinterest, J.Crew-style. Plus, for each age group, the company features a model showing off her style.  I wonder, however, how well this concept could transition to the men’s section.

Should more apparel brands adopt J.Crew’s market segmentation approach?

-R

 

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One Response to “A 20-Something’s Take on J.Crew Segmentation”

  1. Valerie Train Says:

    I find this kind of online shopping to be very beneficial, especially to women. It allows women to keep up with the current fads and see how media thinks they should dress for their age. I think this would be a very useful method for other clothing companies to adopt, although I agree that more feedback would be needed about the men’s side of things.

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