If Steve Jobs Made Apple Juice

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Steve Jobs helped bring to life the Apple iPod, iPhone and iPad, but he didn’t make Apple juice.

iJuice isn’t out of the question—well, in theory at least. Designer Peddy Mergui released a series of packaging designs transforming packaging what-if’s into reality using famous brands’ design language. Among his designs was iMilk.

milk1

Got iMilk?

Whether you find Tiffany & Co. yogurt, Nike oranges, and Prada flour laughable or ingenious, they beg the question: Would consumers buy them?

Jobs is famous for defining design as how something works, not just how it looks or feels. I wonder what he would have thought about Mergui’s collection.

Not every brand extension works. Zippo perfume, Bic underwear, and Ben-Gay aspirin all come to mind. Of course, these extensions were inspired more by brand name than design.

Would you buy Apple juice?

-R

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