If Taylor Swift Was a WVU IMC Student…


If Taylor Swift was a WVU IMC student, she would probably nail each course. There are so many articles like this one, this one or this one about Taylor’s social media savvy, but I detect she even knows a little about Integrated Marketing Communications, too.

As if she’s ticking off completion of each WVU IMC’s course offerings, the 1989 campaign demonstrates that Taylor is an excellent marketer – make that, integrated marketing strategist.

Swift report card 2

Taylor Swift’s [Faux] IMC Report Card

Proof is in the pudding: Taylor’s 1989 sold 1.287 million copies in its launch week earning the largest sales week for an album since 2002. Details from Billboard on that here.

It is a good thing I have a seven-year-old daughter to blame for my Taylor Swift sing-a-longs. By all social considerations I am far too old to claim to Swiftie status, but I’m not too proud to take note of her expert IMC prowess and her keen ability to evolve her personal brand with millions watching her every move.

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One Response to “If Taylor Swift Was a WVU IMC Student…”

  1. 5 Reasons Why Taylor Swift is an Emerging Media Genius – The Obvious Link Says:

    […] Here on the WVU IMC Student Blog I pondered what Taylor might be like as a WVU IMC student, but now I’m convinced she could be a professor. A close look at her use of emerging media reveals she does a lot of things right. Here are five: […]

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