I’m a millennial. That means I like to tweet my favorite brands, take selfies, and wait hours in line for the latest iPhone…
… At least, that’s how some marketers like categorize me.
Oh yeah- I’m a marketer, too. As a millennial marketer whose job requires me to market to millennials on a daily basis, what happens when the marketer “me” tries to understand the millennial consumer “me?”
Adweek recently posted an article about how digital advertising network Exponential has categorized millennials based on the group’s reaction to three things: the economy, globalization and social media.
While we are known to dislike generalizations about our generation, I found the 12 millennial subgroups fascinating- Personally, I identify most as a Millennial Martha.
Here’s the list:
- Boss Babes
- The Underemployed
- Shut Out
- Travel Enthusiasts
- Culinary Explorers
- The Exuberants
- The Collectors
- The Quarter-Life Crisis Millennial
- Millennial Marthas
- Millennial Moms
How will marketers categorize Gen Z into subgroups?