Let it Go, Let it Go…

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Not one sentence into this post and you’re already finishing the lyrics to the catchy and, admittedly, sometimes annoying song from Disney’s animated movie Frozen. Less than a year old, the phenomenon is already Disney’s highest-grossing animated film of all time.

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The longevity of movie’s popularity registered with me recently while I was shopping at Target and a young girl carrying a Frozen toy a few aisles over had the sound effect on repeat. As the phrase “Let it go, let it go” played continuously for at least five minutes, I could hear her sing along.

Is it the music, unique storyline, or endless marketing that has kept the movie a cultural phenomenon? Considering ABC fairytale show Once Upon a Time features Frozen’s Queen Elsa in the new Fall 2014 season, the movie is likely to garner even more attention.

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What do you think has been Disney’s secret to success in not only maintaining, but growing a “Frozen” brand following?

-R

 

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