Visualize the Results

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In my last post I talked about a few changes we’ve made to our IMC plans in order to help with staff buy-in and evaluation.  One of the things we’ve recently finalized was an infograph showing the results of our marketing plans.  As I mentioned in that post, we stopped calling the goals “marketing goals” because we wanted to reinforce that this was a combined effort between the departments and the marketing department.  We learned that “marketing” was the responsibility of the marketing department, and we wanted a way to better illustrate how these are business goals that marketing helps accomplish.

We used the infograph below as a tool to showcase everything we achieved as an organization.  It was a great way to quickly and visually show the hard work that went into creating, maintaining, and finalizing our integrated marketing communications plans.  The finalization of these plans was a result of a combined effort of students and professional staff.  You’ll notice that, again, we tried to take the emphasis off of marketing, but still have people understand and realize that these goals were achieved as a result of marketing.

The staff appreciated seeing the goals illustrated.  Often, we are so focused internally in our department that we forget the importance of looking at what other departments are doing.  After viewing the infograph, the staff had a much greater understanding of all of the different areas that were were focusing on within our organization.  Again, it was a great way for everyone to easily see all we had accomplished and get departments excited to implement their new plans.

As we continue or efforts this fiscal year we will look at how we can use this as a tool and expand upon it for future use.  Have you tried a similar approach?  What has worked well and what suggestions or recommendations do you have? Care to share an infograph you created?

 

 

Infograph design by Haley Cox.

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