Build Your Influence With Micro-Content

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I finally joined the Twittersphere (@Julie_Long_)! In my short time on the platform, I have complained to a brand, participated in my first tweet session, and most importantly followed others. As I continue to learn and navigate the intricacies of tweeting, I am reminded by the fleeting nature of communication. With just 140 characters at your disposal you have to tweet succinctly. Less is truly more. What I have found to be both an opportunity and a curse is that Twitter forces you to think differently about how to construct a call to action. The idea of finite content is not a new idea by an means. The gray area surrounds the integration of content across channels. Everyone can tweet and tell a story, but only those who truly understand integration will be able to realize a return.

One person that seems to understand finite content is Gary Vaynerchuk, CEO of Vaynermedia, who is a proponent of “micro-content.” The micro-content revolution might just be around the corner. Thankfully, I joined Twitter, which affords me the opportunity to “micro-blog.”  Being able to build campaigns around the “micro” and the “macro” point of view will help to make me a diversified IMC practitioner.

Not only do you need the writing and strategic mind to master the art of micro-content, but you also need the confidence. Fortunately, thanks to Twitter, I learned about a free webinar that will help you build your online confidence.

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Make sure that you sign up! Gary Vaynerchuk just happens to be one of the presenters and you will be a first hand witness to his dynamic presentation style!

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One Response to “Build Your Influence With Micro-Content”

  1. Valerie Lee Ater Says:

    Twitter does make one think succinctly and avoid “clutter” in one’s postings. A skill that we as marketers and communicate are familiar and aim to avoid (clutter- that is).

    Thank you for the information on the webinar, you are always so on top of events, skills and opportunities.

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