Absolut Advertising.

by

Yet another book calls my coffee table home. Welcome to the family, Absolut Book.

Ever since Bill Oechsler mentioned the rich history behind the award-winning Absolut Vodka advertising campaign during his “Creative Strategist | Strategic Creative” session at Integrate 2014, I’ve been tempted to add the book to my Amazon cart.

I finally caved. And I’m glad I did.

Absolut Book. is a visual reminder of how well-executed, simple ideas can endure. The campaign’s nods to cities and film are just some of many creative Absolut applications. Cultural references communicated through an essentially three-formula ad consisting of bottle+Absolut+[other term] seem endless.

rome

I appreciate brands that consider their audiences smart enough to connect the dots in ads- i.e., a Vespa-disguised vodka bottle…

chicago

This one took a few seconds to grasp- something the Absolut Vodka creative team worried about when they designed the ad.

rosebud

Citizen Kane fans, rejoice.

 

Want a look at some of the ads that never hit print? This book has some of those “Absolut rejects,” too. As the author explains, there are a variety of reasons such ads haven’t received approval.*

When do campaigns reach the point when they become cultural fixtures in their own right? And does anyone else miss Integrate?!

-R

*I’ll let you discover those when you read the book!

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