Day two of INTEGRATE2014, and our first session speaker energized the room with an engaging presentation filled with excellent content.
Lessons learned from Pam Didner:
1. You can do integrated marketing by thinking big or thinking small.
-The integrated marketing quadrants include this big/small scale in relation to traditional and new methods with a focus on product launches, a technology-driven customer experience, regular/routine marketing, and starting with content or one idea.
2. Understand your objectives, and start with a creative and simple idea.
-Everything you do has to come back to business and marketing objectives. While a business objective may be growth, a marketing objective involves channels for leveraging that growth.
3. Test, test, test your ideas.
-Keep trying! It takes time to develop ideas that lead to the idea that will work.
Another thing to keep in mind: Think of integrated marketing from your current role in the company.
How do you approach creating integrated marketing ideas?