The last session of the conference was a little bittersweet. The conference has been absolutely fantastic and even though it’s not quite over, the information I’ve learned has made my mind race and my reading list double. I am very excited to apply all of this phenomenal information to projects in my IMC world.
The last breakout session I attended was Bill Oechsler’s, and it was fantastic. Just like with Lee Odden’s session, a recap of the information is not possible in such a small space.
One of the most beneficial parts for me was the insight provided by Bill on the Absolut campaign. For me, I’ve enjoyed watching the campaign grow because I’m a photography fan. The way that Absolut captured viewers through strong photography and simplistic ads is a great reminder that simple isn’t a bad thing. Much like the presentation from Joe Barns told us, give customers options, but not too many. We don’t want to overwhelm our customers. Simple, well executed ideas can go far.
The beauty of the campaign is also that it has legs. The product and packaging are the hero of the story. The ads focus entirely on Absolut and it has been marketed in a simplistic, authentic way.
Bill shared great examples from Absolute, Apple, and more with the emphasis of simplicity and creating campaigns that move. Simple and authentic make a great pair.
What are your favorite simple campaigns? What sticks with you?