When it comes to social media marketing, one size doesn’t fit all. What works for a big-name brand might not work for a start-up.
Here are the three tips Keith Quesenberry presented during Friday’s afternoon breakout session, “There Is No Top 10 List For Social Media Marketing”:
1. Identify your marketing goals and digital KPIs (key performance indicators).
-Set business goals, marketing objectives, and media metrics. For example, if your goal is to sell more stuff, and your objective is to drive visits to an e-commerce platform, then your media metric might be to count click-throughs from social platforms.
2. Determine your target audience, where they’re talking online, and what they’re saying.
-What kind of social media users are they: Critics, collectors, creators, or spectators?
3. Engage the target on their social platforms with meaningful branded content in a way that leverages each platform’s key capabilities.
-Social networks, content posting, ratings/reviews, and social distribution are all options for engagement.
What was the key thing you learned in this session?