The virtual handshake.


Nine weeks. Discussion posts due Wednesday night. Four response posts due Friday night. Writing assignments due Monday night.

Whether you’re a student in Brand Equity Management or Emerging Media and the Market, most class formatting in the IMC program is consistent.

First day of term. What’s Week 1, Question 1? You know the drill: “Introduce yourself to the class.” Adding my own thread to the discussion board, as well as reading where fellow classmates are from, what work they do, and how they enjoy their free time, is almost like a virtual handshake. Once you learn about someone, it makes learning with that person so much more interesting.

That being said, those of us attending INTEGRATE this weekend have the chance to shake hands and introduce ourselves in person. It’s a unique opportunity for us to communicate without hitting “submit”!

Central Europe 165

As Kat mentioned in her post, please say hi if you see one of us bloggers at the conference sessions or events! Looking forward to INTEGRATE!


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