Put Your IMC Campaigns Into Context


What if you had a tool that made it easier for you to bring your entire IMC campaign off the page and into the context of the real world? This would allow you to take your layouts and apply them to surfaces, which might include outdoor billboards, or magazine covers without having to leave Adobe Illustrator. The application that makes this a seamless process is called Context and it is designed specifically for the MAC platform.

Screen Shot 2014-02-24 at 10.11.52 PM

Up until last week, I had never heard of this tool. As I continue to move closer to taking the Capstone course, I definitely want to investigate how I can make my future integrated campaign appear as realistic as possible.

Screen Shot 2014-02-24 at 10.15.29 PM

With just one click in the surface library, you can turn any flat art into three-dimensional mockups! This takes the headache for searching for stock images that might not work in the context of your specific layout. Instead, have the layout dictate the concept and not the other way around.

Has anyone ever used Context before? If so, I would love to hear about your experience!

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