Part 1: Marketing free content

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If you haven’t started following Vocus on Facebook, I would highly suggest giving the company a thumbs up. If I hadn’t, I would have missed an opportunity to get a free copy of Jay Baer’s New York Times Best Seller “Youtility.” All I had to do was simply register for an upcoming webinar hosted by Baer and post a picture of my registration in the comments section of the post.

A few days after I registered, I received a hardback copy of Baer’s book along with a desk calendar filled with marketing quotes from thought leaders like Jason Falls who spoke at INTEGRATE 2013.

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Not even a week before I had bought a digital copy of Baer’s book! If only I had waited, the content would have been FREE!

This is the second time this month I was too overzealous to pre-order digital content. As a huge fan of the singer songwriter duo, The Civil Wars I preordered their album on iTunes. As soon as the tracks were released and downloaded to my computer, Starbucks was offering the content for free via their iTunes channel! Coincidentally, it didn’t take long for the duo to reach #1 on the Billboard charts.

What do you think of brands offering free content in exchange for increased downloads or registration numbers?

If you don’t mind the tradeoff, sign up for a webinar that Vocus is holding. You never know when a Facebook post of a stack of books will appear that states “We’re doing it again!”

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5 Responses to “Part 1: Marketing free content”

  1. Mike Kohler Says:

    Good tip to stay alert to these opportunities. In this instance, I missed the boat re: Baer, as his webinar is already archived.

  2. juliealong Says:

    Mike,

    Below is a link to a guide that was shared after the webinar was finished.

    http://www.vocus.com/blog/wp-content/uploads/2013/07/Bricks-and-Feathers1.pdf

  3. juliealong Says:

    All of the webinar decks can be found on the Vocus Slideshare page.

    http://www.slideshare.net/Vocus/jay-baer-bricks-and-feathers-content-marketing-vocus-webinar-25072182

  4. Becky Jo Sidles Says:

    Although I am always pumped for free content that can help me learn how to succeed and improve my skills. Vocus should be careful with their giveaways going forward. It sounds like this particular book giveaway was against Facebook promotional guidelines. All contests have to occur outside of Facebook in a third-party application. Posting within Facebook comments or simply “liking” something on a page is not a legal contest.

  5. juliealong Says:

    Becky,

    You make a great point that Vocus is violating the promotional guidelines FB has established. And it doesn’t reflective positively on a brand that is a provider of marketing automation software.

    -Julie

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