The Desert Road and the Stops Along the Way


Hello everyone! This introductory post may start off sounding like the cover letter to a job application, but please bear with me because I almost can’t resist. Thank you for taking the time to read my blog post. My name is Kris, and I’m excited to be a student blogger because I am passionate about Integrated Marketing Communications. Okay, got that out.

Actually, I AM having a great time in the IMC program and have mixed feelings about it coming to end after I complete the capstone this December. It’s like we’re driving down a desert road with all these fill-up stations, and the capstone is this large object in the approaching horizon (you decide if it’s a mountain or a molehill). I see the object, but I can’t see what’s on the other side of it. You might be wondering, “Well, why does it have to be a desert road?” Why? Because I live in Texas, and it’s HOT. It’s always hot. But you understand my point.

Desert Road

The journey toward our goals can sometimes feel like a lonely path.

I want to take this blogging opportunity to talk about the IMC program journey and hopefully connect it to entrepreneurial topics and balancing real-life responsibilities. While I’ve already launched and re-launched (and re-launched) my business, I still consider myself to be an aspiring entrepreneur. It truly is the road less traveled, but I hope to share my mistakes and ideas while connecting with other IMC professionals who may be on similar paths or have some insight for the journey.

Now for some quick personal history. Anyone who has spent more than five minutes with me knows that I have a big crush on New York City. About eight years ago, I decided to uproot my life in Florida, quit my job of 10 years, and move to the big city of…Houston. Houston? It was a shock to me, too. Long story short, within a few months of moving here, I met my future husband and married him just eight months later. We now have a 3-year-old son who’ll likely be managing our household and planning our social schedule in a few more years.

Lakewood Church

This is where we met. In a church this size, it was indeed a divine appointment!

Our wedding day

We danced to Sting’s “My One and Only Love.”

Please reach out to me if you have any questions about the program/courses or just want to vibe out about starting a business. The four electives I chose were Mobile Marketing, Visual Information Design, B2B Direct Marketing, and Digital Video Production. Yes, I already know that I probably should have taken Entrepreneurship in IMC, but I didn’t budget my electives. First tip: Be sure to budget your electives!

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4 Responses to “The Desert Road and the Stops Along the Way”

  1. Amanda Beck Says:


    I’m looking into doing the program within the next couple years and I’m also potentially moving to Houston soon. I’d love to chat with you more about networking in Houston and integrating a master’s program into a busy life. Check out my LinkedIn profile and drop me a line.


  2. Kris Prendergast Says:

    Hi Amanda,

    Thanks for reaching out about the program. Many of our classmates balance the workload with full-time careers and/or busy family lives, so it’s definitely manageable. One thing that helps is that all of the courses have the same deadlines, so once you figure out the best way to structure your week, you can work that schedule for the duration of the program.

    As for Houston, the networking opportunities are extensive, so it’s best to concentrate your efforts either by location or by industry/trade. I’ll send you an email so we can go into more detail.


  3. Colin Haas (@ColinH80) Says:

    Great first post Kris! I am starting the program in August and I am extremely excited! There couldn’t be a better program for me and I am so eager to get this journey started. I’m not even one day into a class yet and already have someone else who decided to start the program with me at the same tim.

    Looking forward to reading more posts and best of luck when the capstone starts!


    • Kris Prendergast Says:

      Thanks, Colin! I found you on Twitter. I was in your shoes two years ago – excited and ready to jump in. I’ll be starting the capstone in late Fall, and a program graduate has already told me to get my Christmas stuff out of the way now!

      All the best to you this Fall. I can already tell that you’re going to love it…


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