At last year’s Integrate 2012, Mark Schaefer spoke on the topic of finding, defining and pursuing your Return on Influence. A year later, here I am at Integrate 2013 continuing to define my return on influence in the field of IMC. As I made the drive to Morgantown, I had the opportunity to listen to the first chapter of an audio book I downloaded by Jon Acuff called “Quitter: Closing the Gap Between Your Day Job and Your Dream Job.”
This book offered off-the cuff insights on why you don’t need to quit your day job to find and realize your return on influence. Acuff encourages listeners and readers of his book to use their job as the catalyst for what comes next.
Acuff states, “More often than not, finding out what you love doing most is about recovering an old love or an inescapable truth that has been silenced for years, even decades. When you come to your dream job, your thing, it is rarely a first encounter. It’s usually a reunion.”
Whether you define it as a reunion or a return, the Integrate 2013 Conference is a great way to take a step back and meet other like minded individuals that can help you to reawaken your passions that might be dormant inside of you.
I encourage everyone to soak up as much as you can tomorrow. The conference goes by so fast, be sure to make connections, ask questions and most importantly enjoy the reunion for what it is, an opportunity to move forward!
This year, instead of asking you to define your Return on Influence, I am going to ask you to think about defining your Return on Integrate. What have you found to be the best return so far during the 2013 conference? Has it been seeing your professors, meeting fellow students, or has it been listening to industry leaders speak about the future of marketing communications?
Looking forward to continuing the reunion tomorrow with everyone!