One thing that I like about social media is that it’s always changing! This “like” can quickly become an “unlike” if the changes happen too quickly.
Recently, Facebook announced that hashtags could be used, just like Twitter and Instagram, and this will truly transform the social media platform! Marketers are still awaiting how open the hashtags will be and whether or not brands will be able to interact with people in this fashion. One thing we do know is that this newly announced feature will evolve over the upcoming months!
Cover photos will now be able to have a call to action, where before, no promotional copy could be used. I think this is a great move that will benefit both businesses and consumers. Now that a discount or promotion can be included in a cover photo, more people will know about it! It’s win-win!
If I look back at this post in a few weeks, these items might have changed drastically already. In a few months, I’ll most likely be thinking “I forgot hashtags weren’t always on Facebook!”
Do you love that social media is ever-changing or does it annoy you?