And we’re off!

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Greetings from Morgantown and the #Integrate2012 conference. It’s a long way to get here from Seattle, but I knew it would be worth it just to have some more face time with other IMC students, grads, and faculty/staff. In fact, I decided to travel back for this program in lieu of graduation because the networking at last year’s program was so fun and valuable.

What I didn’t know when I registered back in April is that I would also be attending as the newly-selected marketing manager for a high-end research software company based in Seattle. I’ll be starting in that capacity later this month, so I’m now choosing which sessions to attend based on their applicability to my new position. That’s one reason I was at this afternoon’s session by Susan K. and William Jones on “How to help sales and marketing bring out the best in each other.”

The Jones’, a husband-and-wife team who are both IMC professors, discussed the historical reasons for tensions between the two roles and then modeled some concepts and behaviors that can lead to a new, more-profitable path. Bottom line: a focus on the customer, backed by incentives that reinforce that focus, is a great place to start in bringing sales and marketing together. It got me thinking about the fact that salespeople are often the key brand ambassadors for their customers and prospects and wondering how IMC pros can do more to bring sales into the loop on key messages about the organization or brand. What are your thoughts on that front?

The other workshop that I participated in covered the application of IMC to events of all types, from small receptions or training programs to huge tradeshows and conventions. As a former planner and training manager with 245 programs under my belt, I was curious to learn some new ideas for event-related strategic messaging. Bottom line on this one is that no detail is too small when it comes to events and that everyone from the organization and the facility need to a) be on-message regarding the goals and theme for the event and b) working to bring that messaging to the participants. But, at the same time, it’s important not to take yourself, your message, or your event too seriously — proof of this was delivered through a “case study” that was shown near the end of the session, which you can (and should) watch right here:

The lessons from this session were on-display at tonight’s networking reception, as current and former students shared war stories with each other about the IMC at WVU program. We also encouraged prospective students to get involved and educated other attendees about the unique features that have made this program that right choice for so many of us.

And that was day one in Morgantown. Tomorrow’s a full day, so see you all in the morning.

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2 Responses to “And we’re off!”

  1. Laura Phillips Garner Says:

    Sounds like both workshops had this in common: Everybody in the organization must work together for the good of the brand. What do they have in common? The customer. It is always about the customer.

  2. Integrate 2012 IE..”The Program” | GettysburgGerry Says:

    […] And we’re off! (wvuimc.wordpress.com) Share this:LinkedInFacebookDiggStumbleUponPrintTwitterRedditTumblrEmailLike this:LikeBe the first to like this post. […]

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