My name is Nicole and I’m a not-so-extreme couponer. Over the past six months, when I decided to subscribe to my local newspaper, I discovered my love of coupons, and saving money in general.
I paid $28 for the six-month subscription and my goal was to save $28 in coupons over the six month period. Turns out, I’ve probably tripled that amount through coupons for groceries, restaurants, dry cleaning, hair salons, etc. Living by myself, this is a huge savings!
What I also learned through my passion for coupons is that I’m not as brand loyal as I thought. If it comes to saving a dollar, or even 50 cents, on a product, I’m willing to try something new. Of course, I’m still brand loyal to a few specific products, including Snuggle fabric softener.
I think coupons are important for IMC. In fact, a while back, I found a free rebate coupon for Lysol disinfecting wipes. I had been using another brand, but figured if it was free, I might as well try Lysol. Turns out, they’re great and without the coupon, the item would have blended into my store shelves.