You Are Really an Expert


When you position yourself as an expert with useful information for people, your marketplace will always have a need for that information. You have successfully pulled people into your funnel, you have their attention, and now you need to do something great for them.

Are we really an expert? As students of new media and individuals passionate about all things related to marketing and communication, can we really call ourselves an expert? Do we have our own clout that increases our value?

The answer is a resounding, “Yes!”

You are an expert. Yes you…reading this blog post.

Why? You might ask?

Because of the simple fact that you are interested in a particular niche and have amassed the necessary know-how and skills to share what you love whatever that might be. In his clever and value-filled book UnMarketing: Stop Marketing. Start Engaging, Scott Stratten offers us some good advice in regards to being an expert.

You may not be the expert in the field, but you can certainly be an expert.

What is stopping you from calling yourself one of the experts in your field? Being an expert is not an official designation. You don’t get a certificate in the mail, nor do you get a cookie. You are an expert when you say you are one.

That’s it! All it takes is a simple affirmation and recognition that you have a particular set of skills and knowledge that bring value to others. In our case, this takes the form of social media know-how or the ability to create masterful pieces of content on the subject of integrated marketing communications.

Go ahead, don’t be afraid to call yourself an expert.

2 Responses to “You Are Really an Expert”

  1. Scott Stratten (@unmarketing) Says:

    Thanks! Glad you found the book valuable too!

  2. josehuitron Says:

    Scott, truly appreciate the comment! Just one of the many gems from your book.

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