I’ve mentioned before that I’m a homeowner and one of my favorite things is to decorate my house. My mom describes the décor in my house as rustic furniture with a touch of glitter. Luckily, there’s a store in Massillon, Ohio (the next town over from me) called French Market that fits me perfectly. What’s special about French Market is that the owner doesn’t have regular store hours – she prefers to open for themed events once every other month. Typically, each event lasts about three days and her store is packed to the max with finds.
What makes French Market even more special is the buzz around each event. I would never take off work to visit a store that’s open regular hours, but I knew being one of the first through the door, similar to a Kleinfeld’s Blowout Sale, is the key to finding the best goodies.
From a marketing perspective, the owner has customers always looking forward to the next event and sharing event information with their friends along the way. Her items are unique and very affordable, but if the store was open regular hours, that buzz might not be present. Are there businesses near you that operate the same way? If so, do you agree with the concept?