From E-commerce to V-commerce

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Somehow, Professor Susan Jones incorporated my favorite things into her “E-commerce to V-commerce” presentation today: Sex and the City, Lands’ End, and the web! She’s a girl after my own heart!

She started her session by discussing avatars and giving examples of real people and the avators they choose to use. She then discussed an episode of Sex and the City involving Miranda’s passion for TiVo. See the clip here.

TiVo is a great example of Web 3.0 because it doesn’t need to be told what to do – it takes the initial settings and finds shows that the programmer might enjoy.

Lands’ End utilizes V-commerce by allowing consumers to create themselves as virtual models to try on clothes during an online purchase! How cool!

I have learned so much already and still have four sessions left! What’s up next, you ask? A panel about getting a positive return on investment from my IMC degree following graduation, led by Rebecca Andersen! Looking forward to it!

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