Mr. Yuk is mean…Mr. Yuk is green…


Happy Friday, IMC friends!

Whew, what a hectic week!  I’m so glad it’s Friday—even though my plans for tonight are going to have to include catching up on my discussion posts from both my classes.

My IMC 624 – Cause Marketing class discussion has been a lot of fun this week. We’ve been talking about social marketing campaigns, and this week’s question asked us to describe and discuss some of the more memorable campaigns that had an impact on us growing up. A lot of my classmates mentioned the Click-it-or-Ticket campaign, McGruff the Crime Dog, and pretty much everyone recalled the D.A.R.E. drug education program. This week’s lesson couldn’t have been timelier for me, as my 11-year-old niece just graduated from the D.A.R.E. program at her school this week—and won first place in an essay contest about the dangers of drugs [insert proud aunt moment here]. Congrats, Megan! 🙂

The campaign that I wrote about was the Mr. Yuk poison prevention campaign—that is actually still ongoing. Do you remember those green Mr. Yuk stickers?

Or how about this creepy video?

The discussion in my IMC 629 – Mobile Marketing class this has also been very interesting and eye-opening. We’ve been talking about mobile privacy issues—a very timely topic, as Apple was recently hit with a lawsuit accusing the company of violating privacy laws by allowing ad networks to access users’ personal information. The Wall Street Journal recently reported its findings on its investigation into mobile apps, reporting that “an examination of 101 popular smartphone ‘apps’… showed that 56 transmitted the phone’s unique device ID to other companies without users’ awareness or consent. Forty-seven apps transmitted the phone’s location in some way. Five sent age, gender and other personal details to outsiders.” A few of the leading offenders happened to be apps that are currently on my iPhone—and ones that I use almost daily, Pandora and The Weather Channel. Personally, I never would have guessed that third parties would be getting access to my personal information through my Weather Channel app, and, honestly, that’s a little scary.

What about you guys? Are you concerned with privacy on your mobile phone?

Oh, and one more thing … HERE WE GO STEELERS, HERE WE GO!!! 😀

2 Responses to “Mr. Yuk is mean…Mr. Yuk is green…”

  1. Heather Says:

    Hi Stacy,
    I remember the My Yuk stickers from when I was a kid. I was explaining them to my husband who grew in in the Cleveland area and he doesn’t remember having them so I was surprised to find out that it was a regional campaign.

    The best part of the campaign was the ugly stickers and the commercials because they were created to capture a kids attention. Product labels weren’t as flashy back in my childhood so the stickers really stood out.

    I wish the hospitals here in Orlando would create a similar campaign.

    • stacywise Says:

      Hi Heather!

      I was also surprised to learn that several people in my class were unfamiliar with Mr. Yuk. At first I thought it was an age thing, but, like you said, I think it was actually more of a regional thing. Being so close to Pittsburgh, I guess we were just lucky 🙂 I remember getting my stickers at school. The campaign is actually still around, and you can order Mr. Yuk materials from the below site. I’m actually thinking about ordering some to have in my house to teach my daughter …

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