Hello IMC pals! We survived Week 1! Only eight more to go … 🙂
How are your classes going? Are you settling into a routine? I’m still adjusting to my “two classes at once” schedule. I was really excited to take both of the electives I’m now enrolled in, IMC 624 Cause Marketing and IMC 193I Mobile Marketing, and so far they have been a lot of fun. For Cause Marketing, we were asked to choose a campaign to focus on for the semester, and I ended up choosing Zynga. For those of you who are unfamiliar, Zynga is the company that creates all those games (love ‘em or hate ‘em) that you see/play on Facebook—Farmville, Mafia Wars, Frontierville, etc. If you’ve been following this blog, you probably already know that I farm on Farmville. I had to put my farm on the backburner when I started the IMC program last year, but I am still a Zynga fan and hopefully I will be able to farm again one day. This Cause Marketing class, I think, is going to be a fun way for me to reconnect with a brand that I’m already a big fan of.
My first assignment in my Mobile Marketing class focuses on the iPhone—one of my favorite toys! We’ve been discussing the iPhone on the discussion board this week, and, not surprisingly, the Android vs. iPhone debate is heating up.
Obviously, you know which team I “cheer for,” but I will be the first to admit that I’ve seen more and more of my friends purchasing Android phones over the last several months. Just in my own observations, it seems to me like most of the folks buying Androids weren’t previous iPhone users. But I thought I would ask you guys—what type of phone do you use? Are you an “iPhone” or an “Android”—or neither? Do we have any iPhone users who have switched to an Android phone—or vice versa? If so, what made you switch?