Posts Tagged ‘mobile’

Seven things I wish I had known when I started the IMC program

May 1, 2014

It’s hard to believe that I started this journey to get my Master’s Degree three and a half years ago and it’s about to end in less than two weeks! I have learned A LOT in the last 3.5 years — about marketing yes, but also about endurance, time management, writing, research, and myself. Some of these lessons I picked up early on, and others only more recently. But all of them are things I wish I had learned a bit sooner. So here it is. For all of you who are just getting started in the program (and even those of you who have been with it a little while), here are seven (because five was too few and ten was too many) things I wish I had known when I started the IMC program.

1. Time management takes on a whole new level in the IMC program. No matter how good you think you are at time management, you will find yourself hitting that submit button with only seconds to spare at least once per semester. At first I thought maybe it was just me. But then I started connecting with some of my classmates offline and found out I wasn’t alone! Even the most dedicated and disciplined of classmates has had a week or two (or 9) when they have found themselves working feverishly on Monday night only to click that upload button at 11:54 p.m. I don’t recommend doing this a lot (I personally have had way too many close calls), but cut yourself some slack if it happens every once in a while. And know that Murphy’s Law will prevail and those assignments that you think won’t be such a big deal will end up taking you twice as long to get done! So try and start early as often as you can to save yourself the stress.

Calvin and Hobbs on procrastination

We all find ourselves hitting the submit button at 11:54 at one time or another.

2. Quality sources make all the difference! As I progressed through the program I learned from each professor which trade publications and sources they favored for quality information when doing research. Some of these I subscribed to early-on and used throughout the course, others I only discovered late in the game and I wish I had thought of them sooner. So, here are a few that I recommend you sign-up for now: AdAge, AdWeek, PR Week, DM News, Pew Research, and MarketingProfs. I also highly recommend you take advantage of the online library databases for accessing journals and competitor/industry information. They’re free and they will give you information you will not find in a Google search. I’m sure there are more that classmates can recommend, but those are the gold standards that have helped me through many a discussion board post and weekly paper!

3. INTEGRATE is awesome. Seriously. You should go! At least once. I almost didn’t go last year and changed my mind at the last minute and I’m so glad I did. Not only were there some great sessions, but it was the first chance I had to meet classmates and professors in person and see the WVU campus. It made me feel so much more connected to the program. I only wish I had gone sooner.

Evernote on an iPad

Evernote helps me work on school work from any place or device.

4. Empower yourself to be mobile. I think I was about 3 semesters into the program when I read a blog post by Kevin that talked about some of his favorite tools that helped him find success in the IMC program. It was the first time I had ever heard of Evernote. It has since become one of my favorite go-to programs for school, work and personal life. Using a tool like Evernote or Microsoft OneNote allows you to save your research, and even write your discussion board posts or papers in one place, but access it from any device. So whether you’re in your office at your desk, sitting on the couch at home with your iPad, or even on your phone while waiting for your kids to finish their piano lessons, you can sneak in a little work and pick right back where you left off at the next opportune moment.

5. Every professor is different. It’s true. No matter how consistent the program is (and trust me, it’s pretty darn consistent compared to others I know about), or how standardized the syllabus, each professor is going to communicate differently and grade differently. They are human, after all! Yet for some reason I’ve seen a lot of classmates get very upset by this fact. Were your undergrad professors all the same? I highly doubt it. I know mine weren’t. You will have favorites and some that kick-your-butt! And there may not be consensus on this by your classmates…so just because your friend said they loved Professor so-and-so doesn’t mean you will. All I can say is accept this fact now and it will save you a lot of disappointment and frustration down the road. For my part (and I have nothing to gain by saying this since I’m pretty much done with the program), I found all of my professors to be reasonable and fair.

6. Connect with classmates outside of Blackboard. It wasn’t until very recently that I got invited to a Facebook Group for IMC students, that was created by a classmate (and is not officially affiliated with the IMC program). This has been one of the best discoveries of the last 3 years because it has allowed me to “meet” people I’ve never had class with, ask for suggestions, tips and recommendations relating to certain classes, share ideas, commiserate about our lack of a life on Monday, Wednesday and Friday nights, and just in general talk…you know that thing you did in the hallways when you were in undergrad? The stories that got shared around the lunch table or in the lobby of your dorm room? That stuff is missing when you’re in an online program. But thanks to social media there are ways to connect with colleagues outside of class. Whether it’s through Facebook, LinkedIn or even email, I highly recommend you get connected to other students outside of the Blackboard classroom! In fact if you’re interested in joining the Facebook group let me know!

7. At some point you will want to quit. OK, maybe this won’t happen to everyone, but I know that a good majority of the people I’ve met through the program have contemplated it at least once before they finish. And some even do quit…for a semester or two. Whether your personal life changes, your work life gets too hectic, or you just plain need a break, at some point you may find yourself wondering – “Can I really keep doing this?” The answer is YES! Yes, you can, even if you have to take a break — don’t give up! You will be so glad when you cross that finish line.

Break down content and conversation silos with SoLoMo (Social, Local, Mobile) marketing

February 19, 2013

SoLoMo is a new marketing catchphrase I learned about from a January B2Community Webcast titled “How to Prepare Your Brand for SoLoMo.”

Webcast

 
According to Chris Horton, Content Creator/Digital Strategist for SyneCore Technologies, “Today’s consumers rely on social, local, and mobile systems to seamlessly perform multiple actions.” He further believes “Brands now more than ever, need to participate and integrate content and conversations happening across a SoLoMo (social, local, mobile) landscape.”

In a January 2013 article on Wired.com, Michael Szewczyk, solidifies Horton’s position by stating that 2013 could be the year of SoLoMo. 

For further insight on this marketing shift, feel free to visit my IMC 642 Web Analytics /SEO blog for the link to download the free small business field guide to SoLoMo by SyneCore Technologies.

solomo-field-guide-ipad

IMC 642 blog

Will you be able to integrate SoLoMo this year as part of an integrated marketing campaign?

Mobile is moving…and fast

July 26, 2011
A Kickball

January 2010 - "Foursquare" = playground game, not check-ins

We’re just one week into the IMC summer break, so I’m going to come across as a big buzzkill here, but fall classes are now less than four weeks away. I’m actually chomping at the bit because this fall will be my last term in the IMC program – that much-awaited sense of accomplishment is looming large. I was thinking about my early fall class, IMC 629 – Mobile Marketing, today and realized how ideal it is to be taking this as my final elective before the Capstone class in late fall.

After all, if I had taken this class when I started the IMC program last January, just 18 months ago, I would have been learning about mobile marketing in a world where: the iPad didn’t exist yet; less than 1 in 5 Americans owned a smartphone (one-third do today); and Foursquare was 3400% smaller than it is now.

The rate of change shows no sign of slowing, either, especially considering some of the news items that have appeared in the past two weeks alone:

The "Amazon Kindle with Special Offers" trades a lower retail price for sponsored screensavers

We all know that technology moves fast, but mobile is moving fastest of all (The Washington Post reports that the rate of smartphone adoption outpaces almost any other high-tech product category, ever).

The lines are blurring, too, now that the e-Reader brands are entering the mobile spaces as tablets, apps, and advertising platforms.

My head is spinning so quickly at this point that I’m not even sure how to wrap-up this post. So, how about this: please share your thoughts about strategies for applying IMC principles to mobile platforms and we’ll talk about it in the comments. Then, I’ll come back in October with an updated post based on what I’ve picked up in IMC 629.

Sound OK? Great, then I’m going to go to bed. As soon as I check Facebook, scroll through my news apps, and take my turns on Words With Friends. What can I say? We’re living in a mobile world.


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