Posts Tagged ‘evernote’

Seven things I wish I had known when I started the IMC program

May 1, 2014

It’s hard to believe that I started this journey to get my Master’s Degree three and a half years ago and it’s about to end in less than two weeks! I have learned A LOT in the last 3.5 years — about marketing yes, but also about endurance, time management, writing, research, and myself. Some of these lessons I picked up early on, and others only more recently. But all of them are things I wish I had learned a bit sooner. So here it is. For all of you who are just getting started in the program (and even those of you who have been with it a little while), here are seven (because five was too few and ten was too many) things I wish I had known when I started the IMC program.

1. Time management takes on a whole new level in the IMC program. No matter how good you think you are at time management, you will find yourself hitting that submit button with only seconds to spare at least once per semester. At first I thought maybe it was just me. But then I started connecting with some of my classmates offline and found out I wasn’t alone! Even the most dedicated and disciplined of classmates has had a week or two (or 9) when they have found themselves working feverishly on Monday night only to click that upload button at 11:54 p.m. I don’t recommend doing this a lot (I personally have had way too many close calls), but cut yourself some slack if it happens every once in a while. And know that Murphy’s Law will prevail and those assignments that you think won’t be such a big deal will end up taking you twice as long to get done! So try and start early as often as you can to save yourself the stress.

Calvin and Hobbs on procrastination

We all find ourselves hitting the submit button at 11:54 at one time or another.

2. Quality sources make all the difference! As I progressed through the program I learned from each professor which trade publications and sources they favored for quality information when doing research. Some of these I subscribed to early-on and used throughout the course, others I only discovered late in the game and I wish I had thought of them sooner. So, here are a few that I recommend you sign-up for now: AdAge, AdWeek, PR Week, DM News, Pew Research, and MarketingProfs. I also highly recommend you take advantage of the online library databases for accessing journals and competitor/industry information. They’re free and they will give you information you will not find in a Google search. I’m sure there are more that classmates can recommend, but those are the gold standards that have helped me through many a discussion board post and weekly paper!

3. INTEGRATE is awesome. Seriously. You should go! At least once. I almost didn’t go last year and changed my mind at the last minute and I’m so glad I did. Not only were there some great sessions, but it was the first chance I had to meet classmates and professors in person and see the WVU campus. It made me feel so much more connected to the program. I only wish I had gone sooner.

Evernote on an iPad

Evernote helps me work on school work from any place or device.

4. Empower yourself to be mobile. I think I was about 3 semesters into the program when I read a blog post by Kevin that talked about some of his favorite tools that helped him find success in the IMC program. It was the first time I had ever heard of Evernote. It has since become one of my favorite go-to programs for school, work and personal life. Using a tool like Evernote or Microsoft OneNote allows you to save your research, and even write your discussion board posts or papers in one place, but access it from any device. So whether you’re in your office at your desk, sitting on the couch at home with your iPad, or even on your phone while waiting for your kids to finish their piano lessons, you can sneak in a little work and pick right back where you left off at the next opportune moment.

5. Every professor is different. It’s true. No matter how consistent the program is (and trust me, it’s pretty darn consistent compared to others I know about), or how standardized the syllabus, each professor is going to communicate differently and grade differently. They are human, after all! Yet for some reason I’ve seen a lot of classmates get very upset by this fact. Were your undergrad professors all the same? I highly doubt it. I know mine weren’t. You will have favorites and some that kick-your-butt! And there may not be consensus on this by your classmates…so just because your friend said they loved Professor so-and-so doesn’t mean you will. All I can say is accept this fact now and it will save you a lot of disappointment and frustration down the road. For my part (and I have nothing to gain by saying this since I’m pretty much done with the program), I found all of my professors to be reasonable and fair.

6. Connect with classmates outside of Blackboard. It wasn’t until very recently that I got invited to a Facebook Group for IMC students, that was created by a classmate (and is not officially affiliated with the IMC program). This has been one of the best discoveries of the last 3 years because it has allowed me to “meet” people I’ve never had class with, ask for suggestions, tips and recommendations relating to certain classes, share ideas, commiserate about our lack of a life on Monday, Wednesday and Friday nights, and just in general talk…you know that thing you did in the hallways when you were in undergrad? The stories that got shared around the lunch table or in the lobby of your dorm room? That stuff is missing when you’re in an online program. But thanks to social media there are ways to connect with colleagues outside of class. Whether it’s through Facebook, LinkedIn or even email, I highly recommend you get connected to other students outside of the Blackboard classroom! In fact if you’re interested in joining the Facebook group let me know!

7. At some point you will want to quit. OK, maybe this won’t happen to everyone, but I know that a good majority of the people I’ve met through the program have contemplated it at least once before they finish. And some even do quit…for a semester or two. Whether your personal life changes, your work life gets too hectic, or you just plain need a break, at some point you may find yourself wondering – “Can I really keep doing this?” The answer is YES! Yes, you can, even if you have to take a break — don’t give up! You will be so glad when you cross that finish line.

Tips and Tools for Back to School

July 31, 2013

If you’re following the IMC group on LinkedIn, incoming student Kristi Hansen started a great discussion by asking – “any recommendations for a first time online student?” The responses include tips that I wholeheartedly support and at least one that I can’t believe I’m just now learning of (built-in citations in Word). Thanks, Kevin!

Whether you are completely new to the program, returning from an extended break, or still catching your breath after completing the summer term, now may be a good time to refine your productivity habits and get ready for a successful year. I tend to be a late-adopter, but a great lesson I’ve learned from my classmates and professors is to accept technology and take advantage of resources that enable us to work smarter.

Turtle on a skateboard

Work smarter, not harder

I’m currently working through Michael Sliwinski’s 10 Steps to Ultimate Productivity Video Course. This is a free course that offers advice on how to stay on top of it all by managing your inboxes, knowing when tasks are really projects, working through tasks by context, and more. While each step only takes about five minutes to watch or review, you may want to take time out to integrate some suggestions into your own processes. Sliwinski often pairs the advice with his own Nozbe system, but I found that I could apply most of his recommendations with Evernote.

Let’s talk about Evernote. Every so often I come across an app, movie, food, or some other product that I could shamelessly promote in the street without any paid compensation or company affiliation. After some initial resistance and a few trials with inferior applications, what finally convinced me to give Evernote a shot was the fact that I could download and manage it on my PC. This not only speeds up input and organization but gives me the option to keep notebooks local or on the cloud. Cloud items are synced with my phone app, and their Android widget allows me specify which lists I keep at a glance.

Evernote logo

For IMC coursework, you can use Evernote to create notebooks for each class and sub-notebooks for each week. Given that course readings, discussions, and assignments are often catalysts for new ideas, another great feature of the application is that you can organize your thoughts and classmates’ suggestions on other marketing or job-related projects. How many brilliant ideas never see the light of day because they get buried in a college-ruled spiral notebook? If you’re looking for a better system to get and stay organized, I encourage you to give Evernote a chance.

My last recommendation is a bit less technology-based but an invaluable resource nonetheless. For students who’ll be juggling family and home life with their coursework, a local library can be a haven for quiet time and longer sessions of uninterrupted work. This may seem like unnecessary added time away from the family, but a few hours of productive alone time can actually help you be more “available” to your loved ones later on. If your county or city library branches are not up to par with good Wi-Fi and quiet areas, don’t be afraid to “blend in” at a local college library. I personally alternate between several local libraries with varying early morning to late evening hours that fit my family schedule.

Library Photo

The best libraries are spacious with quiet zones, multiple power sources, and strong Wi-Fi.

What tools, tips and resources will you use to manage the upcoming school year? Let me know what you think of Sliwinski’s productivity course or how you use Evernote to juggle responsibilities.

How I Used Evernote to Rock my Grad Project

February 12, 2013

Evernote helps.

IMC Campaigns can be a bit overwhelming when you consider the fact that you have a whole slew of activities on your plate from strategy statement development to SWOT analysis and that’s just the tip of the iceberg. Top marketers will vouch for insights and we all know where insights come from right? Research!

And that’s where Evernote comes into play. I’m sharing a bit of my experience with Evernote because it really helped me put together a solid campaign. A rebrand and any marketing effort for that matter should be done with strategic rigor. Analyzing articles and customer sentiment is a lengthy process and we’re not even talking about citations. Evernote made it easy for me to categorize my material.

Jose's graduate notebook.

There’s no need for a disclosure because I’m not connected to Evernote. I’m just a big fan of the tool because it helped me stay organized and on track in IMC Campaigns. What are some of your favorite tools for doing some incredible work? Feel free to hit me up for some additional tips on how to rock your Grad project.

Here’s to making it happen.

Using the Right Tools Makes a Big Difference

September 13, 2011

One of the most attractive benefits of the IMC program at WVU is the flexibility it allows when integrating your educational endeavors into an active life. As my fellow student ambassador Amy mentioned in her recent post, you can work on classwork anywhere. The ability to work on class assignments on the sidelines of the soccer field or a band rehearsal are a definite plus. By developing an integrated workflow I am able to work on course work at home, work or on the go. Here are a few tools that I’ve found invaluable as an IMC student.

Microsoft Word
My good friend and recent IMC graduate George Cici clued me in early to the Citations feature in MS Word. Using the Citation tool I enter the information for my references and it stores the reference in the Citation Source Manager. You can select APA style and the type of reference (website, article in a journal, book, etc) and Word will insert the reference in your document. You can also include your list of references at the end of your document by inserting the bibliography. It makes it much easier to follow correct APA style when working on assignments. I also draft and edit my all my discussion posts in Word because of this worthwhile tool. If you’re not familiar with this handy feature look in the help section of your current version for more information.

Evernote
Evernote is an awesome tool for storying the  information I gather while performing research for my discussion posts and assignments. Not to mention all the personal information I am able to maintain. I even drafted this blog post in Evernote.

Evernote is a free service that allows me to clip information from the web, attach files and create notes that are then available from my web browser, desktop and smartphone. More advance features are available by upgrading to a pro account. The videos below explain the service better than I can.

Dropbox
Dropbox is a file syncing, cloud storage service that allows me to access my files from any computer and my smartphone. I save my Word docs in Dropbox so that I’m able to work on my assignments on my work PC or at home on my Mac. You can also give others access to your Dropbox folders for easy file sharing.

A basic Dropbox account is free and gives you 2GB of storage.  You can upgrade your storage space by signing up with your MIX account and getting friends to sign up. You can upgrade to a paid account for more storage as well.

By utilizing these tools I’ve been able to develop a workflow that allows me to do my class work almost anywhere I have access to a computer whether it’s a PC or Mac. While I’m on the run I also have access to these tools from my smartphone.

If you aren’t familiar with these tools I encourage you to check them out. Maybe you know of a tool that would benefit me and other students.

Are there other tools you’ve found useful as an IMC student?


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