SoLoMo is a new marketing catchphrase I learned about from a January B2Community Webcast titled “How to Prepare Your Brand for SoLoMo.”
According to Chris Horton, Content Creator/Digital Strategist for SyneCore Technologies, “Today’s consumers rely on social, local, and mobile systems to seamlessly perform multiple actions.” He further believes “Brands now more than ever, need to participate and integrate content and conversations happening across a SoLoMo (social, local, mobile) landscape.”
In a January 2013 article on Wired.com, Michael Szewczyk, solidifies Horton’s position by stating that 2013 could be the year of SoLoMo. For further insight on this marketing shift, feel free to visit my IMC 642 Web Analytics /SEO blog for the link to download the free small business field guide to SoLoMo by SyneCore Technologies.
Will you be able to integrate SoLoMo this year as part of an integrated marketing campaign?
February 21, 2013 at 9:46 am |
I found this specific post , “Break down content and conversation silos with SoLoMo (Social,
Local, Mobile) marketing WVU IMC Student Blog”, particularly pleasurable not to mention it was in fact a
great read. I appreciate it-Kareem